Who Is Satoshi Nakamoto?
The shadowy fashion collective is named after the founder of Bitcoin and applies the same logic of mystique and decentralization to design and identity. Here, the crew articulates its philosophy of being a post-couture brand in an exclusive manifesto.
Words by Satoshi Nakamoto
Photos by Mark Anthony Blanco
Styling by Yael Mbiango
This article originally appeared in Hypebeast Magazine #36: The Platinum Issue
You’ve seen it before — but not like this.
This isn’t luxury born in a marble showroom overseen by a creative director or hand-delivered by a legacy PR firm. You’ve brushed past us on social media, workshops, casinos, sporting events, and coders’ rooms. Maybe you’ve felt it in reworked material, an unexpected silhouette, or a shattered glass hoodie you couldn’t place. You didn’t fully understand it — that’s fine. It wasn’t fully meant for you.
It was meant for those who subvert. For those who don’t ask for permission, or just prefer to not be bothered by the system and leave it. For those who thread the needle between instinct of what connects with them and the resistance towards doing the same thing everyone else has. For the ones who no longer trust the promoted posts and the opulent lifestyles portrayed by the gatekeepers — the ones who built their castles out of scarcity and shallow decrees.
People no longer want luxury neatly placed on perfect garments. They want clothes with identity and character just as they are. Things they can live in, things they feel connected to even after it’s been worn because it was never perfect to begin with.
This all started when we stopped believing in the custodians of value. The keepers of the vaults — central banks, fashion houses, cultural editors — who polish things in glass towers and call them legacies and “must haves.” They shape public taste not by inspiration, but by control. They mistake opulence for originality.
But sure enough, we changed something.
“We do not need permission… This is an alternative operating system for the moment”
This is only the beginning. For now, this is to rupture the old order.
To the curious: You are not late.
To the skeptics: Your questions are valid.
To the early adopters: Your belief matters.
To the builders, creators, reworkers, and dreamers: Don’t seek praise yet, grander rewards will come.
This is not a rejection of luxury, this is just a change of who gets to benefit from it and define what it now means.
It is belief in scarcity by design, not scarcity by hype. Searching for rarity in things discarded, without the need to be broadcasted then ascribed purpose to those in luxury. True scarcity isn’t manufactured by marketing budgets, but by the fingerprints of our designers and curators. From there, the story gets embedded in the seams of all these pieces. We build from our outlook only. We may reimagine the throwaways. We may hijack the rejected. As surplus increases, there is less substance. So we will constantly refine for the sake of our supporters.
What you wear isn’t fashion. It’s an expression of refusal. A quiet, personal declaration: You’ve stopped waiting for the world to tell you what matters.
We might have been seen at runaway shows but never on the runway. We won’t be announced by industry magazines or a Q&A with editors over cocktails. Besides, there are better conversations shielded by anonymity where you can speak truthfully.
Because luxury, as the Powers That Be sold it, has not collapsed but rather lost its allure. It’s just too big to fail, and there will always be someone who wants a small taste, a small touch of its gilded edges. There are no longer moments. Personal. Unique to that person.
Overall they never feared the currency. They feared the autonomy it represented.
Not just in fashion, but in identity.
Not in value, but in who decides what holds value.
Not in moments, but in who gets to shape them.
We never waited for Paris to tell us something is beautiful. We’re not looking to Milan to declare it timeless. We don’t need legacy to justify our presence. And as long as we are building and the growth is in real time, the value will always be held and moments will be created with every new adopter.
This is not a new take on luxury; it is a new era of authorship.
The power is no longer in the institutions — it’s in the individuals who are daring enough to write their own definitions. The individuals that create not for acclaim, but for alignment. Those who do not beg for seats at the table, but rather flip it over and build their own.
There are no algorithms here. No run-of-show schedules. No mass moodboards. Every release is a process: debated, fought over, tried, scrapped, rebuilt. We reject the timeline of seasons. We design when something demands to be made.
Who told you beauty came with approval?
Who convinced you your taste had to be inherited?
Who made you believe value only comes with a logo?
We’re not anti-fashion — we’re post-couture.
We’re not retro — we’re rogue.
We’re not minimal — we’re intentional.
Every garment is the result of tension. A push and pull between utility and abstraction, between heritage and hacking, between what you expect and what you feel.
Some are loud. Some whisper.
Some protect. Some provoke.
But none of them beg.
“This is not a new take on luxury; it is a new era of authorship.”
To those who laugh at it: You’re not wrong. It’s different. It’s not clean. It’s not uniform. It’s not what the old vanguard said was success.
That’s the point.
We aren’t chasing the old world’s idea of luxury.
We’re designing an alternative.
These aren’t products. They’re moments — relics of resistance.
You’ll find us in spaces where dust shares room with creation. Where machines stutter. Where people shout and stitch in the same breath. Where purpose feels louder than polish.
We’re here to restore authorship. To return creation to the creators.
To celebrate skill over status.
To prioritize intention over image.
To value story over spectacle.
This is not nostalgia. This is not rebellion for the sake of rebellion.
This is an alternative operating system for the moment.
Built in hidden spaces.
Refined by mistakes.
Revealed not in catalogues, but in closets of people who don’t care what you think.
We are not afraid to make things imperfect. We are not afraid to make things real.
This is a collective, a conversation, a counter-movement.
One that lives in inked sketches, late-night tailoring sessions, impromptu critiques, and instinctive construction. One that doesn’t care about collections but obsessions.
Luxury had its century.
This moment belongs to tomorrow.
We don’t need permission.
We don’t need applause.
We just need to keep creating.
Those who get it, will wear it.
We are the rogue tailors of the post-couture age.
… And we’re only getting started.
