gérald genta Launches the Geneva Time Only Model at LVMH Watch Week 2026
Coming in two variant: Marrone with Rose Gold and Grafite with White Gold.
Summary
- gérald genta unveiled the Geneva Time Only collection at LVMH Watch Week 2026
- The series features a new 38mm cushion case in rose or white gold
- Each model utilizes the GG-005P caliber and includes a signature optical illusion dial
At LVMH Watch Week 2026 in Milan, Maison gérald genta continues its captivating revival with the Geneva Time Only watch, a series that beautifully embodies l’Esprit de Genève. Evolving from the Minute Repeater – the first chapter of the Geneva Collection – these new time-only creations shift to a chic, tone-on-tone elegance designed for everyday wear. Each piece is anchored in Mr. Genta’s profound devotion to beauty, patient craftsmanship and creative ingenuity.
The collection introduces a refined, smaller 38mm diameter cushion-shaped case — a natural evolution of the brand’s 1970s and 80s geometry that favors smooth, sensorial contours over sharp edges. This slimmer profile is further sharpened by broader, shorter lugs that allow the watch to rest comfortably under a shirt cuff. Two distinctive models lead the series: the Geneva Time Only Marrone, featuring a warm 4N rose gold case with a chestnut-hued grained dial, and the Geneva Time Only Grafite, which delivers a cooler metallic presence in white gold paired with a silver-shaded, silver-grained dial.
A playful hallmark of the collection is the “Genta twist” found on the dial — a two-segment minute track that creates a subtle optical illusion: the outer segment follows the unique cushion shape of the case, while the inner segment remains perfectly circular. Driving these horological artworks is the GG-005P caliber, a revisited Zenith Elite movement featuring an improved in-house oscillating mass and a 50-hour power reserve. Available this month through the gérald genta website, both the rose gold and white gold versions are priced at 25,000 CHF (approx. $31,392 USD).
