Demna's Cinematic Gucci Debut & Simone Bellotti's Refresh at Jil Sander in This Week's Top Fashion News

Summary

• Luxury brands are embracing new collaborations, from A$AP Rocky x Moncler to Nike x SKIMS, blending high fashion with streetwear and performance.
• Creative directors are making bold debuts, with Demna at Gucci and Simone Bellotti at Jil Sander introducing fresh visions.
• Fashion continues to expand into new categories, including Fear of God’s first womenswear line and a unique outdoor capsule from On, BEAMS, and REI.

Demna Debuts At Gucci With Surprise Lookbook & Film

Demna has made a surprising debut with his first collection for Gucci, titled “La Famiglia.” The collection was unveiled through a lookbook of 38 looks, just one day before its official runway show at Milan Fashion Week. Demna reinterprets Gucci’s core identity by showcasing various archetypal personas, such as the “Partyboy” and “Nerd,” and blends daring and classic styles. The collection features elements like glistening vests, silk shirts, leather biker jackets, tailored suits, and knit vests with Gucci’s classic stripes, while still showcasing Demna’s signature broad shoulders and oversized silhouettes.

Following the lookbook, the brand premiered a star-studded short film titled “The Tiger” in Milan. Directed by cinematic visionaries Spike Jonze and Halina Reijn, the film is a bold and surreal exploration of family, ambition, and luxury. The cast was lead by Demi Moore as Barbara Gucci, the fictional head of Gucci International and the matriarch hosting a birthday dinner for her children. The cast also includes also includes Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner and Alex Consani.”La Famiglia” will be exclusively available in 10 Gucci stores worldwide.

Simone Bellotti’s Jil Sander SS26 Debut Showcases a “Lighter and Refined Development”

The Jil Sander SS26 Milan Fashion Week runway show marked the debut of the brand’s new creative director, Simone Bellotti. His first collection is described as a “lighter and refined development” from the previous tenure of Luke and Lucie Meier. Bellotti’s collection juxtaposes “austere tailoring” with “sheer fabrics” and incorporates vibrant colors like “electric blue” and “ultraviolet” alongside the brand’s characteristic neutrals. Key pieces include geometrically paneled knee skirts, slim-fitting suits with roomy pockets, and armor-like coats. Bellotti’s approach is characterized by a feeling of clarity, restraint, and balance, and a commitment to the brand’s authentic roots.

Nike and SKIMS Partner on a New Collection for the Modern Female Athlete

Nike and SKIMS have released their first-ever collection, “NikeSKIMS,” designed for the modern female athlete. This new line combines Nike’s performance technology with SKIMS’ solutions-oriented design, offering a comprehensive wardrobe system with 7 collections and 58 distinct silhouettes. The campaign for the collection features more than 50 world-class athletes, including Serena Williams, and is crafted to cater to all body types, from elite athletes to everyday movers. This partnership allows SKIMS to expand into the performance space and marks a new venture into shapewear for Nike. The collection is available on the websites of both brands and in select retail locations.

A$AP Rocky x Moncler Genius Collaboration Is an “Urban Protective Uniform” for the Streets

A$AP Rocky has partnered with Moncler Genius on a new collaboration that merges his signature street style with Moncler’s luxury design. Inspired by 1970s ski apparel, the collection is described as an “urban protective uniform” featuring bold colors like lava red and electric indigo, contrasted with black and white. The collection includes standout pieces like a trompe l’oeil puffer t-shirt and the Bahianinha short down jacket with 3D geometric quilting. The designs also incorporate the title of his forthcoming album, “Don’t Be Dumb,” as well as logos from both Moncler and Rocky’s creative agency, AWGE. The collection is now available in select Moncler stores and on their website.

Fear of God Debuts Its First-Ever Womenswear Collection

Fear of God has unveiled its first-ever womenswear collection as part of its Collection Nine. Designed by Jerry Lorenzo, the collection is a seamless expression of the brand’s core philosophy, blending timeless sophistication with the simplicity of American tailoring and sportswear. It embodies a sense of confident ease and refined restraint, and includes a wide range of pieces crafted from luxury materials like Italian wools and double-faced cashmere. The collection also features a complete set of accessories and footwear, such as leather goods inspired by baseball bags and minimalist footwear like butter-soft nappa leather ballerinas and delicate kitten heels. The full collection is expected to be released in early 2026.

On, BEAMS and REI Co-op Link Up for Limited-Edition Capsule Collection

Swiss brand On, Japanese brand BEAMS, and American outdoor retailer REI Co-op have joined forces for a limited-edition capsule collection. This collaboration merges Swiss performance innovation, American outdoor heritage, and Japanese design sensibility. The collection builds on the previous On x BEAMS line and features a range of technical apparel, footwear, and outdoor camp essentials. Highlighted items include the Cloudultra 3 Trail Running Shoes and the Base Camp 4 Tent. The designs feature a three-mountain graphic representing the Matterhorn, Mount Fuji, and Mount Rainier, and a color palette of faded-denim and earthy neutrals. The collection is available on the webstores of BEAMS, On, and REI.