Versace, Gucci, & Bottega Veneta Debut Dates Unveiled Ahead of Milan Fashion Week SS26
Dario Vitale helms Versace’s new era under Prada Group, Demna makes the move from Balenciaga to Gucci, and Louise Trotter debuts at Bottega Veneta.
Summary
- Milan Fashion Week, running from September 23 to 29, will feature several highly anticipated creative director debuts for Spring 2026, including Demna for Gucci on September 23, Simone Bellotti for Jil Sander on September 24, Dario Vitale for Versace on September 26, and Louise Trotter for Bottega Veneta on September 28.
From September 23 to 29, Milan Fashion Week will welcome global audiences, from front-row stars to big-time buyers, as brands showcase their Spring 2026 collections. Like it’s Parisian counterpart, this season Milan’s Spring Fashion Week will be the stage for wide-reaching debuts, including Denma for Gucci, Dario Vitale for Versace, Louise Trotter for Bottega Veneta, and Simone Bellotti for Jil Sander.
Following Glenn Martens’ Diesel show, which commences the week, Gucci is the next highlight on September 23 at 7 pm. The former Balenciaga creative director is expected to keep it simple, wiping the slate clean with a collection that is anticipated to honor Gucci’s roots. Eager spectators of Demna’s true debut will have to wait for Gucci’s March show, where the Georgian designer will officially put his stamp on the brand.
Following Gucci’s major moment, Simone Bellotti will take the helm of Jil Sander at his debut show on September 24. Considering Bellotti’s teasers, including a music video and EP, viewers are anticipating a music-centered theme from the designer.
Prada will keep its typical 2 pm slot on September 25, while Prada Group’s latest acquisition, Versace, will unveil Dario Vitale’s first collection on September 26 — a more intimate affair not featured on the preliminary schedule for the time being.
On September 28 at 5 pm, Bottega Veneta will embark on its next chapter as Louise Trotter, formerly at Carven, makes her debut for the Italian leather goods purveyor. Later, at 7 pm, Armani will celebrate its 50th anniversary on an evening runway at Palazzo Brera — in the heart of Milan’s design district. The major milestone for the legendary Italian house will also be preceded by two Emporio Armani shows on September 25.
Stay tuned to Hypebeast for updates as the complete Milan Fashion Week’s full schedule will be unveiled in September.
