G-SHOCK Channels the Essence of ‘Fantastic Four’ in New Timepiece Collaboration
Starring four distinct models.
Summary
- G-SHOCK and Marvel to launch a Fantastic Four collaborative watch set to coincide with the film’s release
- The collaboration stars four distinct models sporting retro-futuristic designs featuring glow-in-the-dark dials
G-SHOCK has teamed up with Marvel Studios to launch a limited-edition collector’s set celebrating The Fantastic Four: First Steps‘ premiere this month. This collaboration pays tribute to Marvel’s original superhero family, comprising Mister Fantastic, Invisible Woman, Human Torch and The Thing.
The collaboration features four distinct timepieces, spanning the GA-700HDS, GA-110HDS, GA-6900HDS and GA-2100HDS, with each model channelling the essence of a team member. The watches are engineered for extreme durability with G-SHOCK’s signature shock resistance, 200-meter water resistance, as well as heat and freeze-proof construction. Glow-in-the-dark sci-fi dials and white-and-blue accents evoke the retro-futuristic aesthetic of the Fantastic Four universe, while exclusive packaging inspired by the 1960s and collectible pin badge sets offer fans a tangible connection to the film’s legacy.
Adding a playful twist, Marvel’s beloved robot H.E.R.B.I.E. stars in G-SHOCK’s campaign video, putting the watches through cinematic durability tests that highlight their toughness and versatility. The launch will be supported by short-form content across social media, in-store displays and web platforms. Prices range from around £100 – £119 GBP (approx. $136 – $163 USD). For more information, visit the collaboration’s dedicated webpage here.
