AWAKE & Paris Saint-Germain Unveil Cross-Cultural "Mitad Del Mundo" Capsule

Summary

• AWAKE NY and Paris Saint-Germain F.C. launched a capsule collection celebrating Ecuadorian culture, featuring items like the Middle of the World Tee inspired by Ecuador’s “Mitad Del Mundo.”
• The collection, available now at Fanatics Fest and AWAKE NY’s store/website, emphasizes community storytelling by highlighting Ecuadorian New Yorkers.

AWAKE NY has joined forces with newly crowned Ligue 1 champions Paris Saint-Germain F.C. for a cross-cultural capsule collection that pays tribute to Ecuadorian culture in honor of PSG player Willian Pacho and AWAKE NY founder Angelo Baque‘s shared Latin roots. The streetwear-inspired collaboration is a personal homage to the South American nation, widely known as “Mitad Del Mundo” or “Middle of the World.”

Available until June 22 at Fanatics Fest’s Paris Saint-Germain booth #2105, the range is led by the Middle of the World Tee, showing the iconic Mitad Del Mundo monument on the back, alongside Pacho’s name and number, all in the palette of Ecuador’s national flag.

The capsule also includes the Mitad Del Mundo Polo, emblazoned with gothic typeface repping both wordmarks and Pacho’s jersey details. The collection is topped off with a Classic Dad Hat with embroidered logos on the front and a cursive Mitad Del Mundo callout on the backside.. More than a collaboration for football fans, the partnership represents the layered identities that enrich the tradition of global sports.

The community-focused campaign imagery brings Ecuadorian New Yorkers and vendors from Queens’ “Little Ecuador” to the fore, reinforcing AWAKE NY’s Big Apple roots. The collection officially launched on Friday, June 20 at the Fanatics Fest, the AWAKE NY flagship store (62 Orchard ST, New York, NY), and web store.