Aquascutum Active Wants to "Active All Areas" of UK Culture In Latest Campaign
Dukes Cupboard founder Milo Harley fronts the campaign.
Summary
- The local brand heads to London to present its fresh campaign.
- Milo Harley debuts Aquascutum Active’s latest collection with relaxed energy.
British luxury label Aquascutum Active heads to London’s bustling streets to ignite its latest campaign. “AAA” (Active All Areas) looks to trigger the body and mind within creative fields, heading to the city’s most energetic sector in SoHo.
Dukes Cupboard founder Milo Harley fronts the campaign with a relaxed energy, seeing the vintage expert “explore what it means to be “Active” in today’s cultural and creative landscape.” From opening his shop doors to going record shopping, Milo Harley is calm and comfortable in Aquascutum Active’s new collection. He heads into London’s unpredictable summer wearing classic slouchy tracksuits, checkered tees, and minimalistic activewear, while rain-ready outerwear and graphic bags prepare for rain and shine.
Take a closer look at Aquascutum Active’s “AAA” (Active All Areas) campaign in the gallery above.
