Zack Tabudlo, Hideki Ito and T33G33 Hit the Road with Levi’s® and 88rising’s City by City Music Series

88rising’s Future Asian Music (FAM) and Levi’s®, announced the Road to FAM series last month, honoring the global music scene and spotlighting burgeoning Asian talent. The free, multi-city performance experience will hit Singapore, Jakarta, Manila and Kuala Lumpur this month and it kicked off in high spirits in Manila.

The series celebrates the next generation of talent as well as Levi’s® cultural innovation, as the tour aligns with the anniversary of the iconic 501® jeans, worn by stars of all walks of life from past generations. FAM got the party started at Manila’s Apotheka on May 14, with tickets selling out in less than a day. The inaugural show proved to be extra special as Manila-based musician Zack Tubudlo took to his hometown stage alongside local rising DJ talent Hideki Ito and T33G33.

Tubudlo made his mark on the music industry and placed a spotlight on Filipino talent with his viral tracks, including “Binibini,” which he broke a record with as the first Filipino artist to hit 1 billion streams on Spotify. To set the tone for the event, the DJ openers warmed up the crowd with techno, house, R&B and indie pop tracks. Tubudlo then performed his latest single “Manoloko,” as well as some other fan-favorite hits. He wore a Levi’s® custom outfit crafted in collaboration with local designer Rio Cuervo to further honor the local creative scene.

Cuervo was directly inspired by Tubudlo’s sound when creating the one-of-one look. She shared that she was actually listening to his song “Manoloko” while designing. “The patchwork jacket is my favorite because that’s truly a combination of Zack’s art, which is his music, and my art in repurposed clothing. I was very much inspired by how his music mends hearts. I mend retaso,” says Cuervo.

Limited-edition Levi’s® patches were created for guests of the event by Global, Skunkworks and Zack Tubudlo’s team and there are more surprises to come on the rest of the Road to FAM tour stops. To close off the multi-city music series at the end of the month, Jakarta’s headliner Ramengvrl has invited labelmate KENZ, an Indonesian rapper co-signed by Ramengvrl herself, to join the roster on stage at ZOO SCBD on May 25th. Tickets are still available, so don’t miss out. Learn more about the series at levi.com/road-to-fam.