PIET Took Over São Paulo's Estádio Pacaembu To Debut Its SS25 Collection
Open to 4000 public attendees, the first-of-its kind presentation from Pedro Andrade’s brand brought the football-inspired collection to life in an immersive setting.
Yesterday, at São Paulo Fashion Week, PIET showcased its SS25 “Farmers League Collection” at the historic Estádio Pacaembu. Taking on the tone of an ode to the Paulistan community and their beloved city, Pedro Andrade took to the historic football venue to open his runway presentation to the public.
In an Instagram post ahead of the showcase, the brand said, “For the first time in the history of São Paulo Fashion Week, the PIET show will be open to the public. In an unprecedented milestone for SPFW, 4,000 people will be invited to experience a unique visual journey, created by PIET.” “Tickets are free, but limited, and will be available starting today, April 7th, at 8:00 p.m., on the @piet_org profile stories. Entry will only be permitted upon presentation of the ticket received by email,” the post continued.
The expressive collection combined football-inspired styles and graphics with camouflage gear and clashing casualwear. Highlights included a look centered on a sweatshirt made from patchworked football team scarves and a padded camouflage coat with jersey-style appliques. Elsewhere, the camouflage is heavily distressed and faded, similar to a pair of long cut-off sweatpants boasting tattered hems. The collection unfolded with a bold, anarchic tone, with some models carrying flags with various statements and wearing scarves over their faces.
See the gallery above for a look into the presentation.
