Justin Bieber Teases New Brand SKYLRK
Taking to Instagram to reveal various apparel, accessories and footwear teasers with the new branding.
Justin Bieber stays cookin’. The Canadian superstar has taken to Instagram recently to drop hints on his new brand SKYLRK.
Giving a first look at what appears to be his latest all-encompassing fashion, footwear and accessories brand, Bieber is tapping into his alter-ego for this new project. In 2018, Bieber shared a photo of himself and Bella Thorne with the caption, “Meet SKYLARK TYLARK (my alter ego) FT @bellathorne.” The brand is rumored to have been founded in 2023 by Bieber and Pink Dolphin founder Neima Khaila. Amidst all his teaser posts, Bieber posted a newspaper clipping that featured himself and Finn Rush-Taylor, a 3D design consultant who has worked with brands like PUMA, Crocs, adidas and more, who appears to have worked with Bieber on his branding and products.
Bieber also appears to comment on the idea of moving forward in a new promo video to promote SKYLRK. In the video, which was directed by Gal Yosef, an animated of Bieber is seen scootering to an abandoned house where he makes his way to the pool and reminisces over his previously launched label Drew House. Ready to leave the past behind, the pop star sets the house on fire before walking out to give his wife a kiss. As they walk away from the burning house with their new born in a stroller, the scenery changes to greener pastures, signaling a new future for Justin Bieber. SKYLRK appears to mark new beginnings as he embodies his new chapter as a father and a husband.
While not much has been announced just yet, Bieber has shared selections of colorful hoodies, beanies, chunky sandals, sunglasses, phone cases and more. All of them feature the new SKYLRK branding, giving a nod to what’s to come. These past few months, Bieber himself has been spotted wearing new pieces from his collection including the sunglasses and the hoodies. At this time, the SKYLRK website allows those curious to input their name, email address and phone number for the new drops. Bieber has also posted to his story the Instagram page for SKYLRK urging his followers to give it a follow if they want to know more. Stay tuned for more information.
