Fyre Festival To Be Launched as Music Streaming Service
Following an acquisition of some of its IPs.
Fyre Festival is being transformed into a music streaming service by Shawn Rech, the TruBlue co-founder who acquired some of the event’s IPs.
Deadline reports that Rech’s acquisition includes two trademarks that will allow him to launch Fyre outside of its event. “Music networks are all just programming now and I have no interest in watching people slip on bananas. It has nothing to do with music,” he said in a statement. “I needed a big name that people would remember, even if it’s attached to infamy, so that’s why I bought these [trademarks] to start the streaming network.”
He continued, “This isn’t about festivals or hype — it’s about putting the power of music discovery back in the hands of the fans. We’re building something authentic and lasting.” Rech added that the service will launch on Thanksgiving.
The news arrives shortly after the cancellation of the second Fyre Festival. The event was set to take place in Playa del Carmen, Mexico, with co-founder Billy McFarland currently looking for a new location. He “is expected” to be involved in the streaming platform and still owns the festival.
