Rich Paul Teases His Upcoming New Balance 2010 Collab
The Klutch Sports Group CEO is back with another sneaker project.
Product Name: Rich Paul x New Balance 2010
Colorway: TBC
SKU: U2010RP1
Retail Price: TBC
Release Date: 2025
Retailer: New Balance
Rich Paul has taken his business eye to the footwear game in recent years, previously teaming up with New Balance to drop takes on the 550 in 2021 and 2023. In continuation of his partnership with the brand, Paul is back with another collaborative sneaker.
Appearing at last night’s much-anticipated matchup between the Los Angeles Lakers’ Luka Dončić and his former team, the Dallas Mavericks, Paul rocked a new colorway of the upcoming New Balance 2010 model that NBA Kicks confirmed is a collaboration between the two. While our initial preview is limited to one angle of the pair, several key details are highlighted. Its mixed material upper features a pastel pink paired with maroon and orange detailing. Meanwhile, the silhouette’s new sole unit is backed by a semi-translucent pink finish.
At the time of writing, neither Rich Paul nor New Balance have indicated when their collaborative take on the new 2010 model will be arriving. Look out for it to arrive later this year via New Balance and select retailers as NBA Kicks’ caption highlighting the pair indicates that they will be coming to shelves at some point.
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