GloRilla Named First-Ever Partner With Rihanna's Savage x Fenty, Fenty Beauty, Fenty Skin and Fenty Hair
The Grammy-nominated rapper is expected to front all four Fenty brands.
GloRilla has officially been tapped to be the exclusive ambassador for all four of Rihanna‘s Fenty brands. Taking to social media to make the announcement, the Grammy-nominated rapper is set to be the singular ambassador of Savage x Fenty, Fenty Beauty, Fenty Skin and Fenty Hair starting in Spring 2025.
The announcement comes as no surprise as Rihanna has often been open about being a fan of Glo and her music. The rapper was of course hand picked by Rihanna herself and is expected to appear on future lingerie, makeup, hair car and skin care products promotions. In an official statement, GloRilla said, “I’m beyond excited to be the first joint partner for Fenty brands for spring 2025. Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all.”
Kicking off the partnership, GloRilla stars in a “Glo Up Close” campaign that takes fan on a journey through the rapper’s debut. She is seen modelling the new Savage x Fenty Puff Cherries collection, posing in black mesh underwear set printed with the summertime fruits. Glo is also expected to be in two additional Savage x Fenty collections that feature “styles that incorporate vibrant spring hues and sexy silhouettes that celebrate individuality and style.” You can now shop the Savage x Fenty Puff Cherries collection online.
