Saint Laurent Rive Droite Debuts in Beijing Sanlitun
Introducing its first Snow Edition collection.
Summary
-
The Saint Laurent Rive Droite Beijing flagship is the concept’s first permanent location in Asia, situated in the premier Taikoo Li Sanlitun district
-
The launch is highlighted by the debut of the Snow Edition, a high-performance winter collection that blends ski-ready technology with signature YSL aesthetics
-
More than a boutique, the three-story space acts as a cultural destination, integrating art, design, and limited-edition lifestyle pieces into the retail experience
Saint Laurent has officially extended its avant-garde cultural reach into Asia with the grand opening of the Saint Laurent Rive Droite flagship in Beijing’s Sanlitun district. Under the creative guidance of Anthony Vaccarello, this three-level destination transcends the traditional retail model, functioning instead as a multidisciplinary hub where the worlds of high fashion, contemporary art, and collectible design converge.
The architecture of the boutique serves as a silent tribute to modern luxury, featuring a striking corduroy-textured concrete façade that stands out within Beijing’s cosmopolitan landscape. The interior is a masterclass in atmospheric design, utilizing soft luminous panels and an expansive, airy floor plan that reflects the Maison’s Parisian roots. Beyond the meticulously curated ready-to-wear collections, the third floor houses an exclusive private salon, offering an intimate sanctuary for bespoke services and VIP engagement.
Marking this historic Asian debut, the Maison has launched the Saint Laurent Rive Droite Snow Edition. This premiere collection bridges the gap between technical alpine performance and couture-level sophistication, offering a range of winter essentials that embody the Rive Droite lifestyle. Following in the footsteps of its predecessors in Paris and Los Angeles, the Beijing flagship will serve as a permanent stage for cultural programming, from exclusive art collaborations to unique lifestyle objects. This opening doesn’t just expand Saint Laurent’s retail footprint; it establishes a permanent dialogue between Eastern cultural energy and Western luxury heritage.
