Oakley Brings Teeth Alpha Back In New Collab With Podpah
Following a rapid sell-out success, the collaboration is anchored by a campaign exploring duality and self-expression.
Summary
- Oakley and Podpah launched their second collaboration across eyewear, apparel, and footwear, following the rapid sell-out success of their initial release.
- The collection is highlighted by a limited-edition Plantaris eyewear model with interchangeable lenses, and an exclusive reinterpretation of the iconic Teeth Alpha sneaker.
- The collaboration merges Oakley’s performance heritage with the podcast’s substantial cultural reach and focus on authentic representation for the Brazilian youth market.
Following the record-breaking sales of their initial release, which sold out in just two minutes, Oakley and Podpah, Brazil’s highly influential podcast, have launched their second collaborative collection.
The partnership, which expands into eyewear, apparel, and footwear, merges Oakley’s performance legacy with the substantial cultural reach of Podpah. The podcast, hosted by founders Igão and Mítico, functions as a significant platform for urban culture and youth engagement in Brazil, positioning the hosts as key cultural representatives.
The accompanying campaign, titled “Between Two Worlds,” explores the concept of duality in the hosts’ lives, the constant intersection of “chaos and calm.” Starring Igão and Mítico, the visual content tracks their daily routines, using a shifting soundtrack to underscore the blend of high-energy professional moments and a forward-looking brand vision.
The new collection features key models designed for versatility. The Plantaris eyewear has been released in a limited-edition format with light gray frames, distinguished by the inclusion of two sets of interchangeable lenses.
The apparel selection includes two new t-shirts, one featuring the brand’s symbolic Medusa figure and the other incorporating double-stripes to reflect an athletic inspiration. Additionally, the iconic Teeth Alpha footwear model has been reinterpreted in an exclusive black colorway with a white sole.
The second Oakley x Podpah collaboration is set to further the successful synergy between the brands by building a sustained creative narrative focused on authenticity and representativeness, available in Oakley’s stores in Brazil.
