Nike Heads Into the Upside Down With New 'Stranger Things' Apparel Collab

Summary

• Nike and Stranger Things launched a new FW25 apparel collection, fusing the iconic Swoosh with the show’s retro, nostalgic typography
• The line features comfortable, oversized silhouettes, including Pullover Hoodies and Fleece Pants
• The collection is available for purchase now

The world of 1980s sci-fi nostalgia is colliding with athletic heritage. Nike and the hit series Stranger Things have unveiled a new apparel collection for Fall/Winter 2025, fusing two globally recognized logos into a unique streetwear capsule. The collection offers fans a fresh way to represent their love for the residents of Hawkins.

The design of the collection is rooted in an atmospheric, retro aesthetic. The lineup skillfully merges the classic Nike Swoosh with the distinct, nostalgic typography of the Stranger Things logo. Apparel focuses on comfortable, oversized silhouettes ideal for layering, such as soft Fleece Pants and thick Pullover Hoodies (around $80 USD). The offering also includes technical items like a Jacket (around $118 USD) and Woven Pants, providing a complete wardrobe that balances comfort with durable street style.

This collaboration is a perfect example of how Nike leverages cultural phenomena. The collection taps into the series’ massive fanbase, delivering wearable, high-quality gear that acts as a subtle nod to the show’s lore. The Nike x Stranger Things apparel is available now, ensuring fans can grab their pieces before they disappear into the Upside Down.