Volcán de Mi Tierra Tequila Presents Hypebeast LATAM Lounge in Las Vegas
The week’s most talked-about hideaway was powered by a fresh vision during Latin GRAMMY Week.
During Latin Grammy Week, Volcán de Mi Tierra took over a private suite at the Wynn Encore, teaming up with Hypebeast Latin America to create one of the week’s most talked-about hideaways. The lounge became a low-key hub where artists, creatives, and industry heavyweights drifted in and out between red carpets, rehearsals, and shows. One of the nights wrapped with an exclusive After Hours cocktail, the bar fully powered by Volcán de Mi Tierra.
Volcán set the tone — a tequila that blends legacy with a modern, effortlessly cool energy. Born from a Mexican family with a disruptive vision and one belief the country aligns with completely: tequila should taste like tequila. That spirit guided the room’s vibe and the cocktails served throughout the night.
Volcán de Mi Tierra Tequila reimagined the classic espresso martini with Volcán Reposado, giving it an unexpected twist that quickly became the signature order of the week — bold, new, and completely on-trend.
Across the week, more than 40 artists stopped by for interviews, conversations, and off-camera moments you won’t see anywhere else. The space stayed intentionally understated: warm lighting, textured materials, and minimal branding that kept the focus on the people, not the backdrop. A room built for flow — conversations moving easily, Volcán cocktails in-hand, and a sense of calm in the middle of Latin GRAMMY Week chaos.
