Cadillac Coupe DeVille From Justin Bieber's "Peaches" Music Video Rolls onto Auction Block
With a minimum $110,000 USD bid at auction.
Summary
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Justin Bieber’s custom 1968 Cadillac Coupe DeVille from the “Peaches” music video is up for auction with a $110,000 minimum bid
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The car, which features a custom “peaches-and-cream” gradient paint job and a low 30,000 miles, is available for bidding until December 5
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The vehicle represents a significant piece of pop culture, tied to “Peaches” debuting at Number One on both the Billboard Hot 100 and Billboard 200 in 2021
The iconic, custom-painted 1968 Cadillac Coupe DeVille that became a signature piece of Justin Bieber’s 2021 smash hit “Peaches” is now hitting the auction block, offering a rare chance to own a vibrant slice of pop culture history. The auction, hosted on Gotta Have Rock and Roll, features a hefty minimum bid of $110,000, USD with bidding running until December 5.
The vintage American classic is a fully operational collector’s item. The Coupe DeVille, known for its powerful V8 engine and grand styling, featured custom bodywork and a striking “peaches-and-cream” gradient paint job specifically for the video. Crucially for collectors, the vehicle is expected to be in excellent condition with remarkably low mileage for its age—only about 30,000 miles on the odometer.
The car’s value is intrinsically tied to the song’s massive cultural success. “Peaches,” featuring Daniel Caesar and Giveon, debuted simultaneously at No. 1 on both the Billboard Hot 100 and the Billboard 200 (with the album Justice), a feat achieved by only a few artists. The song, praised for its laid-back R&B-pop groove and sun-drenched visuals, became a global cultural moment, representing a relaxed, confident phase in Bieber’s career. Owning the car is a direct connection to that high-water mark of contemporary music. The car can be seen at the beginning of the music video below.
