Budweiser's Music Is Yours to Take Presented by Hypebeast Launches in Bangkok
A movement celebrating Southeast Asia’s rhythm of creativity.
Budweiser and Hypebeast have joined forces to launch Music Is Yours to Take, a movement where music, culture, and self-expression collide. Kicking off in Bangkok on October 17, 2025, at Marshall Livehouse, the event united local talent and audiences in a shared celebration of sound and identity.
The event transformed the venue into an electrifying club experience powered by Budweiser’s signature energy. Performances from Rosalyn, KIKI, Yonlapa, and DJ Gres Teh captured the region’s evolving sonic landscape, blending indie, electronic, and underground influences that define Southeast Asia’s creative pulse.
Beyond the stage, Music Is Yours to Take came to life through immersive experiences. Guests explored Budweiser-themed photo booths, a curated Budweiser menu crafted to elevate the night, and an exclusive Seeing Sounds capsule collection created in collaboration with Hypebeast. The limited-edition line merged bold streetwear aesthetics with music-driven design, embodying the spirit of the movement itself.
Each piece from Seeing Sounds was made exclusively for this collaboration: graphic-heavy, rooted in rhythm, and reflective of Southeast Asia’s underground energy. During the merch showcase, the Hypebeast team and MC unpacked the collection’s creative process, underscoring how fashion, music, and community can exist as one expressive language.
With Music Is Yours to Take, Budweiser and Hypebeast are championing a new wave of cultural ownership. It’s not just about listening to music: it’s about living it, shaping it, and making it your own.
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