LVMH Is Reportedly Looking To Sell Its 50% Stake in Rihanna's Fenty Beauty
A potential strategic divestment.
Summary
- LVMH is exploring the sale of its 50% stake in Rihanna’s Fenty Beauty brand, which could be valued between $1 billion and $2 billion USD
- The potential sale is part of LVMH’s strategic shift to streamline its portfolio and follows the sale of Kering’s beauty division to L’Oréal
- Fenty Beauty, launched in 2017, is one of the most successful celebrity-led beauty ventures, known for its focus on inclusivity
Luxury conglomerate LVMH is reportedly exploring the sale of its 50% stake in the highly successful cosmetics brand Fenty Beauty, which it co-founded with global superstar Rihanna. LVMH has enlisted investment bank Evercore to advise on the potential transaction, with Reuters reporting that sources estimating the brand’s valuation could land between $1 billion USD and $2 billion USD.
Launched in 2017 under LVMH’s Kendo Brands incubator, Fenty Beauty quickly revolutionized the industry with its focus on radical inclusivity and wide shade range, making Rihanna a self-made billionaire. The potential sale follows a recent trend of LVMH strategically streamlining its portfolio—a move also seen with competitor Kering’s sale of its beauty division to L’Oréal.
The divestment suggests LVMH may be shifting focus within its Perfumes & Cosmetics division, which has seen stable, but not explosive, organic growth. Fenty Beauty, which generated substantial net sales in 2024, remains one of the most commercially potent celebrity-led ventures in the world. If the transaction proceeds, it would mark a significant new chapter for the brand, with Rihanna maintaining a strong independent position in the beauty and lifestyle sector.
