Here Are 2025's Most Luxurious Mid-Autumn Festival Mooncakes
Featuring a Louis Vuitton planter, a Loewe tea set, De Beers lantern set and more.
Summary
- Luxury brands are elevating the Mid-Autumn Festival with innovative mooncake sets and collectible packaging
- Highlights include Louis Vuitton planters, a De Beers lantern set, and a Loewe ceramic teapot
- The sets merge the traditional pastry with high-end art, celebrating the rabbit motif and tea rituals
The ancient tradition of the Mid-Autumn Festival, with its history spanning over 3,000 years, has entered a new era of luxury and design, led by both local and global brands. While the Cantonese mooncake—known for its glazed, round crust enveloping rich lotus seed paste and salted egg yolk—remains the culinary heart of the celebration, this year’s focus is on extraordinary presentation and innovation.
The festive packaging has become a major status symbol, with luxury houses transforming the mooncake set into collectible design objects that honor the holiday’s themes of the rabbit and the lantern. Highlights from this year’s collections include Louis Vuitton bespoke planter boxes adorned with the symbolic rabbit motif, merging festivity with home décor. De Beers created elegant, reusable lantern sets in the jeweler’s classic colors, emphasizing luxury and longevity, while Longines gave a nod to the time-honored custom of tea pairing by including finely crafted traditional tea cups in their offerings.
Other notable pieces include a special package from Loewe, which presented their mooncakes alongside an artistic and traditional ceramic teapot, transforming the serving ritual into a moment of craftsmanship. KENZO took a more playful approach, celebrating the holiday and their recognizable bunny characters with a decorative desk statue. Prada‘s mooncakes arrived with a paper wheel-like fan in pink, highlighting the Caffé’s offering.
Rounding out the selection are Tiffany & Co. with an exceptional nature-themed packaging in the iconic Tiffany Blue hue. Gucci houses its mooncakes in a circular blue box with mini plates that are adorned with phases of the moon and rabbits, while Chloé delivers hues of pink and purple. Finally, Hermés shares Year of the Rabbit linear art on a card that’s gently placed in a blue cardholder with silver detailing. These exclusive sets showcase Mid-Autumn Festival festivities in a modern lens, where rich history and haute couture aesthetics converge.
