The HB20 capsule is officially live — visit the landing page to see the individual shirts in detail, as well as purchase your own while supplies last.

For our 20th anniversary, we’re honoring this legacy with a special curated exhibition. We’ve created a limited series of collaborative tees with longtime friends, creative partners, and some of streetwear’s most influential designers and leaders. Together, we want to reignite the energy of iconic graphics, logos, and messages from the past two decades — reimagined for today, and for what comes next.

In the following, we not only preview artwork from the upcoming anniversary exhibition, but also highlight the diverse perspectives of our collaborators whose insights help reveal the power of the T-shirt and give a glimpse into the past, present, and future of streetwear and creativity.

fragment design, the creative vehicle of Hiroshi Fujiwara, is a powerhouse of collaborative innovation. Fujiwara, often dubbed the “godfather of streetwear,” applies his minimalist aesthetic and keen eye for detail to a vast range of projects, from sneakers to high-end watches. The iconic two-bolt logo has become a hallmark of exclusivity and refined taste, signaling a collaboration that is both highly coveted and expertly executed.

Fujiwara’s influence extends far beyond design; he is a cultural architect who has shaped the modern streetwear landscape, seamlessly bridging the gap between underground trends and global luxury brands. His work is less about branding and more about curating a lifestyle defined by understated cool and a deep understanding of subcultures.

How long have you been designing, and how long have you been running your brand?

Hiroshi Fujiwara: I’ve been designing since the ‘90s, but Fragment started in the early 2000s. I wouldn’t consider Fragment a brand.

Our first post on Fragment was in September 2005, featuring the “Fragment x Levi’s” collaboration preview. What’s your first memory of Hypebeast? What were your initial thoughts?

At the time, I wasn’t aware of Hypebeast. I gradually started hearing the name of Hypebeast as I did more projects as Fragment, and later learned that it was an online platform particularly for streetwear. I thought it was an interesting platform, as I didn’t know any other media particularly for streetwear.

Fragment has been a mainstay on our platform over the years and remains popular with our audience. How have you managed to stay consistent and relevant?　

Many brands stay relevant with many projects and collaborations, but it’s an honor to be a mainstay on the platform and be able to continue what I like to do.

How do you see your work—and your brand—still evolving in the years to come?

My guess is that it won’t change much, only the continuation of my curiosity.

We’re releasing 20 T-shirt collaborations to celebrate 20 years of Hypebeast. Graphic tees have long been the backbone of streetwear—what do you think gives them that cultural significance? How has their role in fashion and style changed over time?

I think it allows people to express what they like and what they are into. It’s more like a tool.

What advice would you give to emerging brands hoping to make a similar impact?

I think the important thing for longevity is to stay conservative and not go over the limit.

What’s the number one lesson you’ve learned from running a brand for this long?

What I personally learned is the importance of connecting with people and the relationships with friends.

Looking back over the years, is there a particular product, collection or moment that meant the most to you?

Not a particular project or product that I can think of, but out of all the brands I’ve worked with, I have many memories with Moncler.

Streetwear has evolved dramatically over the past two decades, where do you see it heading next?

I think it will always go up and down.

Can you describe the design you created for this collaboration? What inspired it?

As always, just a random thought at the moment of designing.

What are your 5 favorite products you’ve made from the past 20 years?

Too many, way too many to choose from.

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Stay tuned for individual interviews with each of our 20th anniversary T-shirt collaborators, rolling out each day over the next week.