HB20: Brain Dead, Forever for the Heads

In celebration of his limited edition apparel collaboration with Hypebeast for our 20th anniversary, Kyle Ng of Brain Dead discusses the brand’s commitment to being a creative “sandbox.”

The HB20 capsule is officially live — visit the landing page to see the individual shirts in detail, as well as purchase your own while supplies last.

For our 20th anniversary, we’re honoring this legacy with a special curated exhibition. We’ve created a limited series of collaborative tees with longtime friends, creative partners, and some of streetwear’s most influential designers and leaders. Together, we want to reignite the energy of iconic graphics, logos, and messages from the past two decades — reimagined for today, and for what comes next.

In the following, we not only preview artwork from the upcoming anniversary exhibition, but also highlight the diverse perspectives of our collaborators whose insights help reveal the power of the T-shirt and give a glimpse into the past, present, and future of streetwear and creativity.

Brain Dead is a creative collective and a global brand of thinkers and designers who have a penchant for disruption. This is reflected in their aesthetic, which is a kaleidoscope of subversive ideas and unexpected graphics. Their apparel and goods are a vibrant blend of post-punk, comic books, and underground culture, offering a unique visual language that challenges the mundane and celebrates creative chaos.

Founded by Kyle Ng and Ed Davis, the brand has become a go-to for those seeking clothing that feels more like a statement than a simple outfit. Brain Dead’s eclectic approach to design and its embrace of collaboration across various art forms have solidified its reputation as a leading voice in the new wave of counter-cultural fashion.

How long have you been designing, and how long have you been running your brand?

Kyle Ng: The brand is 11 years old. I have been designing for 18 years.

Our first post on Brain Dead was in January 2015, featuring the “Brain Dead x NEPENTHES NYC Skateboard Decks” collaboration preview. What’s your first memory of Hypebeast? What were your initial thoughts?

Hypebeast has been covering me since the days of my old brand Farm Tactics. They have been amazing supporters and friends for so long.

Brain Dead has been a mainstay on our platform over the years and remains popular with our audience. How have you managed to stay consistent and relevant?

We focus on making and doing things we love… So we are grateful when that resonates with the Hypebeast audience.

“We see our brand as a sandbox for people to discover and be part of things culturally.” ~ Kyle Ng

How do you see your work — and your brand — still evolving in the years to come?

We are constantly evolving. We see our brand as a sandbox for people to discover and be part of things culturally. Culture changes and we will be there for that.

Looking back over the years, is there a particular product, collection or moment that meant the most to you?

I think during the whole social uprising, making T-shirts with Blood Orange and raising money for a good cause.

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