Global Sensation KATSEYE Fronts COACH Matin Kim Limited-Edition Collaboration Capsule Campaign
Matin Kim’s edgy, streetwear-forward lens reinterprets Coach’s signature codes so you can step out in looks that marry function and flair.
Coach’s newest launch, a limited-edition collaboration collection with Seoul-based functional street style label Matin Kim, redefines the brand’s signature style codes by infusing them with dynamic, utilitarian qualities so you can hit the streets in style. The next generation of tastemakers embraces pieces injected with unapologetic personality, and this range has enough flair to stand out from other pieces in your wardrobe while maintaining ease of wear.
Coach’s latest drops are characterized by whimsical personalized charms, vibrant prints, and customizable features — highlighting individuality. Staying true to Coach’s commitment to self-expression, this collection includes stand-out elements like patchwork-inspired embroidery and dog-tag embellishments. Alongside these trendy additions, the range seamlessly blends the bold aesthetics of Matin Kim, daring wearers to show off the most confident, fashionably-clad versions of themselves.
Fans can shop Coach pieces designed through a streetwear lens for this limited-edition release. Matin Kim was inspired by Korea’s influential and dynamic youth culture and Coach’s ethos of self-expression for this collaborative capsule. The result features functional silhouettes with an edge, as seen through details such as raw hems, washed fabrics and relaxed cuts.
The genderless range can be styled casually or elevated for a night out and includes t-shirts, hoodies, denim, bomber jackets, a cargo tote and baseball hats. Vintage-inspired colorways — brown, gray, black and blue — also reflect an urban color palette that alludes to the cityscapes of both New York and Seoul — blending the souls of both cities.
Additionally, the house tapped global girl group KATSEYE to bring the collection’s campaign to life — a group that has reimagined the industry’s standards and echoes Matin Kim and Coach’s bold, ambitious qualities. The campaign is centered around the concept that we all contain multiplicities and balance many different personas. As a group of musicians, the girls of KATSEYE live the best of both worlds. They’re used to tapping into both their on and off-stage identities and aren’t afraid to let their personalities shine. Though they all come from different backgrounds and show off their own distinct aesthetics, they come together as an authentic representation of today’s stylish generation, making them a perfect fit to highlight the collection.
“I am fascinated by today’s generation’s fluid approach to dressing, and how they are recontextualizing traditional codes of fashion for themselves. It was a pleasure combining Coach’s craft with Matin Kim silhouettes alongside Creative Director, Woobin Kim through the imaginative lens of youth culture,” said Coach Creative Director Stuart Vevers. Matin Kim’s Creative Director Woobin Kim continues, “The street style at the heart of Matin Kim aligned so naturally with Coach’s own city roots — it was exciting to blend each brand’s aesthetic and unique design language to craft something new rooted in the expressive and dynamic spirit of our community.”
Add some edge to your every day ensembles and shop the collection now, which is available in select Coach locations and online in Japan, Korea and Hong Kong, as well as select Matin Kim stores in Korea and on the brand global website matinkim.com.
