Jil Sander's New Fragrance Line Is Just as Sleek as Its Clothes

Jil Sander is getting into the fragrance biz. The understated luxury fashion label, best known for its minimal IYKYK style manifesto, has revealed the first series in its very own premium olfactory line that’s just as refined as its clothes.

Established in collaboration with beauty titan Coty, Jil Sander’s unisex fragrance collection is part of the brand’s lifestyle expansion and its efforts to reach new consumers across the world’s strongest beauty markets (like the GCC, where the label is opening a new store in Dubai next month).

The debut line includes six scents, each made with key natural ingredients cut by marks of aldehydes. “The leading idea was to change perspective and recalibrate traditional proportions, creating radical compositions that use only the essential: the fragrance, infused with 3 key natural ingredients, the synthetic molecules of aldehydes, alcohol from upcycled carbon emissions, and water,” the brand explained of its approach to fragrance-making under the guidance of creative directors Lucie and Luke Meier.

Notably, each scent was created in collaboration with various olfactory experts. Julie Massé, a Tokyo-born perfumer, helped make “Jil Sander Leaf,” which includes notes of key lime, cardamom and cornmint; while Mathilde Bijaoui, a Parisian scentmaker, crafted “Jil Sander Miel,” which mixes cedarwood, vetiver and jasmine grandiflorum. Down the line, Sander’s additional scents include “Black Tea,” “Earth,” “Coffea” and “Smoke.”

All of Jil Sander’s fragrances come in subtle bottles made in partnership with Milan and Rotterdam-based design studio Formafantasma. Thanks to the designers’ “long series of experiments,” each packaging component boasts an organic, non-symmetrical shape and an original glass repartition.

Jil Sander’s Olfactory Series 1 collection is now available to shop on the brand’s webstore. Prices range from $70 USD to $360 USD. Take a look at the design in the gallery above.