Adidas Announces Multi-Year Partnership With Mercedes-AMG PETRONAS F1 Team
Dropping next month.
Adidas has officially announced their multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 team.
Combining two iconic German brands, adidas is set to design and create a complete range, combining performance and style for the entire team, including drivers, mechanics and engineers. Fans can expect the first adidas x Mercedes-AMG PETRONAS F1 Team range to drop in February for the 2025 season. Built on a shared commitment to performance and excellence, the 2025 season and beyond will see adidas and Mercedes-AMG PETRONAS come together to reveal special footwear, apparel and accessories for the entire team and its fans included limited edition drops. Breaking new ground, adidas will also be designing the team kit, unique to each team member’s role.
CEO of adids Bjørn Gulden said, “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and win together.” CEO and Team Principal of the Mercedes-AMG PETRONAS F1 team Toto Wolff shared in his statement, “Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships.”
Look out for the new adidas x Mercedes-AMG PETRONAS F1 apparel collection dropping next month. The range will be available to purchase on adidas and on Mercedes-AMG
