A$AP Rocky x Ray-Ban's "Next Generation" Collection Faces the Future

Summary

• A$AP Rocky has revealed his second endeavor as Ray-Ban’s Creative Director, entitled the “Next Generation” collection
• The release spans three all-black sunglass frames: Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003.
• Futuristic in design, the trio was first debuted on Rocky’s recent AWGE runway in Paris

The throughline in A$AP Rocky‘s creative vision is that it’s undoubtedly future-facing. From fashion collections, creative partnerships, and, of course, his music, everything Rocky does is an attempt to push the needle in a new way. One of his latest artistic ventures has been as Ray-Ban‘s first-ever Creative Director, revealing his first release in the role of Wayfarer Puffer frames last month and now readying his second range, which, naturally, leans into Rocky’s futuristic perception.

Aptly entitled the “Next Generation” collection, Rocky’s sophomore Ray-Ban offering spans three new sunglass models: Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003. The trio of futuristic frames was debuted in Paris, at Rocky’s AWGE Paris Fashion Week runway.

While the Wayfarers landed in a lineup of bright hues, the Ultra collection is rooted in its sleek all-black color palette, but does similarly arrive in a lineup of vibrant shades. Ultra-Wrap 001 sticks to an inflated wraparound silhouette, with Ultra-Wrap 002 defined by its thick temples, and Ultra-Wrap 003 almost a mix of both, featuring bold wraparound lenses and thick, curved temples.

Take a closer look at all three new Ultra frames in the gallery below and cop a pair now at Ray-Ban’s official webstore.