VETEMENTS Wants You To Dupe Its Spring 2025 Collection
With Travis Scott, Destroy Lonely, Law Roach and more on the runway, designer Guram Gvasalia siezed all of Paris Fashion Week’s attention as he debuted a line that he encourages you to replicate at home.
VETEMENTS’ Spring 2025 runway was fearless and famous. Travis Scott opened the show; Gigi Hadid, Destroy Lonely, Heidi Klum and Law Roach followed closely behind him; J Balvin, Normani and Ice Spice watched from front row, and ‘Desperate Housewives’ Marcia Cross closed the catwalk. Clearly, designer Guram Gvasalia does not come to play.
The show, titled “Time To Clean Up The Mess,” took place inside a semi-abandoned Parisian mall, where a massive pile of colorful deadstock clothing greeted those red-roped guests at the entrance. The eye-boggling spectacle provided context for the world in which Guram’s new collection resides: “It speaks to a future where consumers no longer have the desire, or the means, to participate in relentless luxury consumption. Instead, they adopt a DIY mindset, creating unique, conceptual pieces from what remains,” the designer explained in his notes.
The idea was to make new out of the old by deconstructing and reassembling pieces that already exist in the modern world. In practice, the collection was filled with Guram’s cheeky perversions and quirky collaborations. Shipping company DHL’s signature red-yellow tape was wrapped around Hadid’s body to form a dress; a scandalous issue of The Sun was paper-clipped into a gown; Monster Energy’s electrifying logo landed on a neon tee, and tags were intentionally left poking out from multiple mini dresses, a satirical jab at today’s vapid consumerism.
Elsewhere, the designer’s big-shouldered formals, baggy denim trousers, bulky leather coats, and dark, drama-filled gowns embraced imperfect, unpolished and unfinished design codes, a choice Guram made to combat luxury fashion’s overproduction. Overall, the line defined VETEMENTS’ contemporary muse: a brave fashionphile who simply enjoys causing a ruckus with a bold style choice, usually one with a do-it-yourself touch.
“The true power of VETEMENTS has always been the feeling of belonging—a sense that you can be a VETEMENTS person without ever buying a single piece,” read Guram’s notes. For those unwilling to drop a whopping $1,500 USD on a pair of the brand’s jeans, the designer very much encourages you to recreate some of his looks with what you’ve already got in your closet. “You can still [feel] part of the conversation and never [feel] excluded or abandoned,” he added.
Despite some critics calling the collection a Balenciaga lookalike (that DHL dress was, in fact, quite similar to the yellow-tape bodycon Kim Kardashian wore to his brother Demna’s Fall 2022 show), Guram aims to build his own fashion blueprint for the world to dupe.
See VETEMENTS’ Spring/Summer 2025 collection in the gallery above, and stay tuned to Hypebeast for more Paris Fashion Week coverage.
