Root Atelier and Brabus Launch Automotive-Inspired Capsule
Featuring a range of graphic tees utilizing historical ads to capture the brand’s iconic heritage.
Root Atelier has unveiled its first-ever fashion collaboration with renowned automotive brand Brabus, marking the latter’s debut in the fashion world. The exclusive collection features 12 unique pieces, including tees, hoodies, long sleeves and sweaters. Each garment showcases a blend of Root Atelier’s signature style — vintage washes, modern cuts and bold graphics — with Brabus’s rich automotive legacy.
Drawing inspiration from Brabus’s iconic heritage, the collection references historical advertisements, photo shoots of Brabus’s Mercedes SL conversions and the brand’s famed Monoblock alloy wheels. Every element in the collection was crafted in close collaboration with Constantin Buschmann, CEO of Brabus, ensuring a meticulous dedication to detail and craftsmanship.
Founded in 1977 by Bodo Buschmann, Brabus has earned a reputation as a leader in luxury automotive refinement, primarily tuning Mercedes-Benz vehicles. Known for innovation and high-performance vehicles, the Brabus name has become synonymous with precision and individuality in the automotive world.
The full collection is available to shop at Root Atelier’s official site.
