A Glimpse at JAI by ONESIAM's Event at Korea Furniture Museum for Frieze Seoul
The group’s second international event, attracting prominent figures from South Korea and Thailand.
JAI by ONESIAM, Siam Piwat Group’s platform for luxury and influential communities, hosted a landmark global event in Seoul at the renowned Korea Furniture Museum. Held in celebration of Frieze Seoul, this private gathering marked the second international event by JAI, attracting prominent figures from South Korea and Thailand.
Notable attendees included global superstars Lee Minho and Lee Jung Jae, actress Joomi Park and Thailand’s Ambassador to Korea, Tanee Sangrat. Entrepreneurs and brand leaders, like Lim Saeryung of Daesang Group and Kim Hankook of Gentle Monster, were also present.
Guests were treated to a cultural and culinary journey, exploring the museum’s historic “Hanok” houses and rare furniture collection. A curated six-course dinner, a collaboration between Michelin-starred chefs Jungsik Yim, Wilfrid Hocquet and Dej Kewkacha, added to the evening’s prestige.
Siam Piwat CEO Chadatip Chutrakul emphasized the event’s success in connecting communities across borders, while Hyundai Department Store Co-CEO Jung Jee Young highlighted the partnership’s future potential. To commemorate the night, Gentle Monster’s Kim Hankook presented guests with custom gifts redeemable for eyewear, symbolizing the shared vision of JAI’s journey in luxury and innovation.
The event concluded with a networking session, laying the groundwork for future collaborations, as guests enjoyed time in the museum’s scenic gardens.
