For over 60 years, Cap’n Crunch has fearlessly explored uncharted territories. With each expedition aboard the SS Guppy, he brings a pioneering spirit and distinct vision for the future. Similar to the Cap’n, advisry (helmed by designer Keith Herron) has forged its own path in fashion—and encouraged anyone courageous enough to join in its journey. Today, the two trailblazers come together to launch a new collection, made exclusively for adventure seekers.

Like many creatives, Herron has his own memories of sitting at the breakfast table with a bowl of Cap’n Crunch in hand. These early mornings daydreaming about his future helped foster his early creativity and later fascination with world-building. To this day, the brand still reminds him of the limitless potential an imaginative mind at that age has.

“Cap’n Crunch has always been an iconic cereal,” says Herron, when asked about getting to design the capsule. “I remember eating it as a kid, and it played a very big role in my childhood, so getting to design the collection is unreal. I was excited to operate within this awesome, imaginary world that Cap’n Crunch has already built.”

Herron expands on this world in the Cap’n Crunch x advisry collection. Bringing his unique creative voice and understanding of contemporary culture, Herron designs a three-piece collection that resonates with everyday consumers. The collaboration consists of a cropped hoodie, baseball cap, and rhinestone-encrusted charm bracelet. The charcoal gray hoodie is fashioned from advisry’s signature zip hoodie silhouette and features a unique puff print application on the sleeves and the hood. The 6-panel cap, seen in an electric blue, includes removable pins in the front and a bungee closure for flexible sizing in the back. Both the hoodie and cap feature illustrations of the Captain and his crew, which reference mid-1960s collector’s pins Cap’n Crunch produced for its cereal boxes.

“When I was brainstorming ideas for this collection, I stumbled upon this vintage Cap’n Crunch cartoon that featured the Captain and his crew,” Herron elaborates on his creative process. “I was immediately drawn to these additional characters and how each one of them had a storyline within the Cap’n Crunch universe. I wanted to revive that world for current fans of the brand.”

For Herron, paying homage to Cap’n Crunch’s over-century-long history was a natural starting point for the collaboration. He took these historic references and put a modern twist on them, building on the brand’s nostalgia. And in doing so, he encourages wearers to listen to their inner child—something he, too engaged in during the creative process. Herron’s introspection led him to incorporate himself in the collection’s Cap’n Crunch Crew. Along with Brunhilde, Dave, Alfie, Jean LaFoote, and Seadog, Herron becomes a character in the Cap’n Crunch universe, donning his signature advisry hat. These pin illustrations act as a throughline, connecting the brand’s past with its future, and emerge as a central motif in the collection.

“This collection embodies what I try to achieve with all my collections,” Herron continues. “With everything I design, I try and embed a timeless and nostalgic quality into it. I hope this collection reconnects you with your childhood self and evokes those first memories you had of Cap’n Crunch as a kid.”

Herron further taps into the playfulness of youth by reimagining Cap’n Crunch’s namesake Crunch Berries into a bracelet. Here, the colorful cereal clusters materialize as red, blue, green, and purple charms. Referencing the friendship bracelets you’d exchange with your friends on the school playground, this bracelet features rose gold plated letters spelling out advisry strung along a chain of multi-colored rhinestones in the shapes and colors of Crunch Berries. The charm bracelet is a particularly special piece for Herron, as jewelry has been something he’s wanted to revisit since he started as a designer.

“In 2022, I created a collection called ‘Sometimes Dancing,’ and for the showcase, I made these bracelets and chains,” Herron shares. “They were really only for the show and served as a friend and family piece, but a lot of people really liked them. Jewelry is something I always wanted to explore again, but I haven’t found the right time to come back to it. So when this opportunity came along, I immediately knew I had to reimagine the Crunch Berries.”

The Cap’n Crunch x advisry collection marries the legacies of each brand’s global footprint across the lifestyle and fashion spaces. Designed for those who love adventure and exploration, it also fits perfectly with the second element of the collaboration: an AR scavenger hunt dubbed the “Crunch Verse.”

In this virtual world, players can explore three different realms to catch a glimpse of the Cap’n Crunch x advisry treasure. Those who complete the game will have a chance to be randomly selected to receive the capsule collection. Stay tuned for more details on how to play the game and the official rules.