Balenciaga Takes Runways to the Digital Screen With Apple Vision Pro App
Allowing you to sit on the FROW of the brand’s Spring 2025 show in Shanghai.
Balenciaga is going digital. The French luxury House has partnered with Apple to create an app for the Apple Vision Pro, bringing runways to your screen through virtual footage. Balenciaga has launched the experience in select countries, including China, Hong Kong, Japan, Singapore, Australia, Canada, France, Germany, and the United Kingdom.
The newly-available Balenciaga app incorporates your senses for an unmatched fashion experience, allowing you to sit on the FROW of the brand’s Spring 2025 runway in Shanghai. The showcase, held under Chinese downpour in May, was captured through expansive drone shots with 360-degree angles, digitizing the runway in an entirely new format. Additional lookbook photography is also available on the app, which allows you to get a closer look at previous collections.
Following its Need for Speed Mobile collaboration, the Apple Vision Pro app outlines Balenciaga’s commitment to advancing technologies, honing in on world-class design through immersive and tangible environments.
Take a closer look at Balenciaga’s Apple Vision Pro app in the gallery above, and download it now in select countries.
