Y-3 Outfits the Japan Football Association With Jerseys and Culturewear

Marking the first time that Yohji Yamamoto has worked with Japan’s national football team.

Fashion
76.6K 21 Comments

Update: Yohji Yamamoto and adidas’ collaborative Y-3 line has served up boundary-pushing sportstyle designs for over two decades now. Expanding on this, Y-3 has teamed up with the Japan Football Association to assemble on-pitch kits and thematic “Culturewear.” The blue flame “Home” jersey leaked earlier this month and is joined by a white and red “Away” kit with matching shorts accompanying both. These motifs carry onto the off-pitch range as well — covering long sleeve pre-match jerseys, a reversible souvenir jacket, scarf and more. Release begins with a pre-launch drop of the on-pitch designs on June 22 via adidas and select retailers. Then, the complete range arrives via adidas CONFIRMED on July 1.


Original Story: Yohji Yamamoto is no stranger to crafting football kits — his Y-3 label’s long-running partnership with Real Madrid and its work with Palace are proof of that — but his latest effort around the beautiful game is the closest to home yet. Yamamoto created the 2024 kits for Japan’s national football team, and the team’s forthcoming home shirts have just begun leaking on football fan pages.

The Japanese national squad has long been known as “Samurai Blue,” and Yamamoto’s design riffs off that name with an ultra-dark navy base, several shades deeper than the more royal blue used on Japan’s 2022 international kits and the sky blue present on its centenary kits from 2021. Atop this rich blue base sits a simmering blue flame that burns at its hottest down near its bottom hem but also creeps all the way up onto the front left shoulder, using a similar sublimated style as seen on the aforementioned Real Madrid and Palace kits. Final details are provided by Japan’s football crest and a Y-3 logo on the center chest.

It’s also worth noting that flame graphics have long had a special place in the team’s heritage: in 1998, the first year they qualified for the World Cup, they wore now-legendary flame-embellished jerseys</a from ASICS.

Seeing as the kits have yet to be officially revealed, there’s no further info on what Yamamoto’s other tops or bottoms look like at the time of writing. Stay tuned for more updates as they’re made available.

Read Full Article

What to Read Next

Y-3 Unveils Spring/Summer 2025 Adizero Running Collection with Tigst Assefa
Footwear

Y-3 Unveils Spring/Summer 2025 Adizero Running Collection with Tigst Assefa

Featuring a range of performance-ready apparel and sneakers.

adidas and Yohji Yamamoto's 2-in-1 Y-3 KYASU OVERBOOT Just Launched
Footwear

adidas and Yohji Yamamoto's 2-in-1 Y-3 KYASU OVERBOOT Just Launched

The unique high-cut leather boot hosts the KYASU mule within its exterior shell.

Y-3 Is Revved Up and Refined for FW25
Fashion

Y-3 Is Revved Up and Refined for FW25

Continuing to evolve Yohji Yamamoto and adidas’ sleek design codes and introducing a motorsport-inspired Neighborhood collab.


Y-3's Chapter 4 Collection Captures the Three Stripes in Motion for FW24
Fashion

Y-3's Chapter 4 Collection Captures the Three Stripes in Motion for FW24

The line, which marks the final installment in the fusion label’s FW24 collection, is built for the streets of New York City.

3.PARADIS SS25 Brews a Melting Pot of Bright-Eyed Statements
Fashion

3.PARADIS SS25 Brews a Melting Pot of Bright-Eyed Statements

Featuring artistic Johanna Tardjman prints, acidic denim designs, a bounty of sports collaborations and more.

HVW8 Brings a Slice of LA to Berlin in New Group Exhibition
Art 

HVW8 Brings a Slice of LA to Berlin in New Group Exhibition

Featuring the work of Alfonso Gonzalez Jr., Eric Elms, Sonya Sombreuil and more.

Lana Del Rey Debuted “Tough” With Quavo at Fenway Park
Music

Lana Del Rey Debuted “Tough” With Quavo at Fenway Park

The duo performed the trap-pop track for a sold-out stadium last night.

Maison MIHARA YASUHIRO SS25 Jammed Out to '90s Karaoke
Fashion

Maison MIHARA YASUHIRO SS25 Jammed Out to '90s Karaoke

The cheerful runway included live versions of Bill Withers’ “Lovely Day,” Neil Diamond’s “Sweet Caroline,” and Four Tops’ “Can’t Help My Self.”

Paris Fashion Week Men’s SS25 and Alessandro Michele Debuts at Valentino in This Week’s Top Fashion News
Fashion 

Paris Fashion Week Men’s SS25 and Alessandro Michele Debuts at Valentino in This Week’s Top Fashion News

Stay up to date on the latest industry headlines.


Instagram Launches Live for Exclusively Close Friends
Tech & Gadgets

Instagram Launches Live for Exclusively Close Friends

Up to 3 users can join a Live as co-hosts.

In Conversation with the Head of Instagram, Adam Mosseri
Tech & Gadgets 

In Conversation with the Head of Instagram, Adam Mosseri

In an exclusive interview, Hypebeast spoke to Instagram’s @mosseri on the platform’s role within culture, the secret to IG success, and if the chronological timeline will ever make a comeback.

Ariana Grande Releases “the boy is mine remix” With Brandy and Monica
Music

Ariana Grande Releases “the boy is mine remix” With Brandy and Monica

The duo joins Grande on her reimagined version of the 1998 hit.

Jaden Returns With First Single Since 2021, “Roses"
Music

Jaden Returns With First Single Since 2021, “Roses"

His first release since ‘CTV3: Day Tripper’s Edition.’

Ice Spice Drops ‘Y2K!’ Opening Track “Phat Butt”
Music

Ice Spice Drops ‘Y2K!’ Opening Track “Phat Butt”

“We came from the four line to four times Grammy-nominated.”

More ▾