PUMA Transforms New York Flagship Into a Motorsport Paradise for Art Car Collection Event
Seeing the city’s creative community come together to celebrate the Alexander Calder drop.
Earlier this month, PUMA introduced the second installment of its special Art Car collection series inspired by BMW M Motorsport’s iconic Art Car series. The latest drop saw the brand revisit Alexander Calder’s iconic BMW 3.0 CSL masterpiece by boldly interpreting the artist’s signature style in shirts, shorts, and several accessories.
As with the previous Roy Lichtenstein segment, PUMA celebrated the launch of the new range with an evening of art workshops, fashion styling, and music performances last week. On 5th Avenue, its landmark New York flagship played host to the event, seeing motorsport artwork, campaign visuals and rails holding the capsule collection spread over its two floors. The heart of the venue featured Calder’s BMW Art Car, positioned behind the entrance for attendees to take a closer look on arrival.
Kicking off the event, a group of creatives, sneakerheads, and other motorsport obsessives were driven to the venue in a procession of classic red, yellow, and blue BMW cars. Each guest chose their favorite pieces from the capsule to wear for the evening, such as the printed T-shirt donned by influencer Nadia Idder and the color-blocked shorts opted for by Ricardo Rodriguez.
After arriving at the store, the 10 VIP guests began with a craft workshop led by an artist handpicked by the Calder Foundation. For the event, he selected miniature replicas of the BMW 3.0 CSL race car and guided the group on an assortment of sketch and paint designs to decorate the white exterior in their own styles.
Later in the evening, PUMA opened the doors to the wider public, inviting them to explore the capsule with music, food, and drinks also on offer. A surprise performance by DJ, designer, and sneaker icon Vashtie rounded off the night with a classic set of RnB tracks through the night before guests slowly made their way out with their Art Car collection cops.
Discover what went down by taking a look back at the event in the recap video above.
The Art Car Collection by Alexander Calder from PUMA and BMW M Motorsport is available to purchase now on the brand’s website.
All works by Alexander Calder © 2024 Calder Foundation, New York / Artists Rights Society (ARS), New York
