Maison MIHARA YASUHIRO SS25 Jammed Out to '90s Karaoke
The cheerful runway included live versions of Bill Withers’ “Lovely Day,” Neil Diamond’s “Sweet Caroline,” and Four Tops’ “Can’t Help My Self.”
Mihara Yasuhiro has always retained his authenticity. The iconic Japanese designer has made his mark on fashion for decades, becoming synonymous with disheveled gear that is rough around the edges. His trademark voluminous silhouettes can be seen from miles away and were front and center at Paris Fashion Week.
For Spring/Summer 2025, Maison MIHARA YASUHIRO jammed out to ’90s karaoke, expanding its theme of youthful runways with unexpected performances. Gilded chandeliers hung from La Salle Wagram in central Paris, hinting at a glorious runway show with fringed metallic backdrops from childhood birthday parties. Old-school beats began to play loudly, obeyed by a gigantic screen mirroring the song lyrics karaoke-style.
“The singers were not professional; they were ordinary people who auditioned for us right here. Usually, I’m not a fan of karaoke, but I happened to be in a place recently where people were enjoying karaoke, and I found that they looked really happy. In this dark world we are living in, I thought that putting karaoke in my show could make people happy,” Yasuhiro told Hypebeast backstage.
The designer’s deconstructed signatures guided the collection under a playful light, opening the show with a pinstriped blazer, untied necktie, and sticker-stamped sweatpants. Dramatic collars multiplied on essential button-downs, while bleached bomber jackets walked alongside doubled flannels tied at the waist. Midway through the show, an ammeter singer emerged from the crowd singing to Bill Withers’ “Lovely Day.” The audience cheered along as models walked to the beat in shredded sweatpants, badged military coats, and gradient silk tracksuits.
The second vocalist chanted the lyrics of Neil Diamond’s iconic single, “Sweet Caroline.” As he followed the words, Maison MIHARA YASUHIRO’s collection came alive with it. Sailboat-printed shirting was headed towards holiday grounds with cascading shirt dresses and paint-splattered denim uniforms. Yasuhiro was inspired by the ever-blurring lines between public and private life, manipulating MA-1 and denim jackets with multiplied front panels showcasing unrealistic design expressions. Faded jeans hung above the leg, swinging through the air in motion while remaining completely unworn. Larger-than-life shirts reached the ground with unrealistic proportions, while plush animal bags arrived in bear, pig, and dinosaur formations.
SS25 was rounded out with a finale performance of Four Tops’ “Can’t Help My Self,” ushered in by utilitarian corduroy tops, unraveling cardigans, and puffed versions of the brand’s molded OG Sole sneakers. “The theme was to emulate the personality of a human being. For example, I think we can sometimes express fashion as a personality, and sometimes we hide our personality as well. At the same time, we have this superficial expression and hidden expressions below the surface. That’s why you could see in the collection that the front and backside of garments were mirrored to cause confusion and reflect the way we hide our true selves.”
Take a closer look at Maison MIHARA YASUHIRO’s SS25 collection in the gallery above, and stay tuned for more Paris Fashion Week content on Hypebeast.
