JW Anderson x Guinness Is Good For You
The duo debuted its creative partnership with a capsule at Milan Fashion Week.
For JW Anderson‘s Spring/Summer 2025 sleep-inspired showcase at Milan Fashion Week, Jonathan Anderson pulled out all of the stops. In his dreamy presentation, the seasoned designer’s statement pieces included oversized quilted silhouettes inspired by duvet covers and bold, structured bomber jackets – as well as a collaboration with Guinness.
The duo has kicked off their creative partnership by serving up two pieces of knitwear, each of which is stamped with one of the Irish beer imprint’s archival graphics.
“I’ve always been obsessed with Guinness and their brand. I think they are still today one of the greatest advertisers and I liked the idea of using their amazing graphics,” Anderson said in a statement. “I’ve always wanted to be able to show some of it because in fashion we think we are so radical but actually, they were way before all of that.”
Garments include a pearled crewneck and a hand-knit cashmere sweater. The crewneck reads “Guinness” in pearl lettering on top with a black-and-white graphic underneath, while the cashmere piece reads “Guinness” across the middle with Anderson’s signage underneath.
Take a closer look at the pieces in the gallery above and expect the ready-to-wear capsule to hit shelves at JW Anderson stores and online in November 2024.
