Helinox Opens First European Flagship Store in Paris
Celebrating with an exclusive collaboration with fragment design by Hiroshi Fujiwara for the grand opening of HCC Paris.
Helinox has officially announced the opening of its first European flagship store. Coinciding with Paris Fashion Week, the Helinox Creative Center Paris location is set to take a historic building in Le Marais. The renovations have maintained the buildings original architectural features while the interior is designed to ensure visitors receive the best experience.
HCC Paris opens on June 19, the second day of PFW, expanding away from its Asian creative centers in Seoul, Busan and Tokyo. Slated to operate like a gallery, the space will be ever-changing, featuring new collections to match the local culture and climate. The aim is to keep visitors constantly engaged with new experiences and curations. While Helinox is best known for its outdoor aesthetic, the space will not only showcase its own products, but collaboration with other brands and products to ensure that the HCC is a central hub for community, outdoor activities. CEO Young Lah said in a statement on the opening of the Paris flagship, “We are thrilled to open our brand’s flagship store in the historic Marais district of Paris. We look forward to introducing Helinox’s diverse products and sharing our brand’s story with Parisians, French consumers, and all visitors to Paris.”
To celebrate the grand opening of HCC Paris, the Helinox is releasing a special collaboration with fragment design by the famed Japanese creator Hiroshi Fujiwara including products like tent styles like the V-tarp, 3P Dome Tent and a Cot Tent, chair styles like the Chair One, Sunset Chair, and Bench one. There will also be table styles like the Table One, Side Table S and the Field Office, with accessories like Umbrellas, T-Shirts, Caps, a Neck Fan and a Sacoche all available for purchase.
HCC Paris opens on June 19 at 10 Rue de Perche, 75003 in Paris, France. For more information check out the official website.
