Craig Green Deconstructs and Rebuilds Ambitious Menswear for SS25

The British designer debuts a 39-look collection that is marvelously unordinary off-schedule during London Fashion Week.

Fashion 
3,217 0 Comments

London Fashion Week has officially begun, but plenty of off-schedule shows will shine throughout the coming days. The institution continues celebrating its 40th anniversary, kicking off festivities in February and moving into the Spring/Summer 2025 menswear season. The British Fashion Council is taking a turn, trimming down the schedule in exchange for interactive events that bring fashion communities together.

A few standout shows will mark London Fashion Week before the glitterati jets off to Milan and Paris, seeing British designer Craig Green present his SS25 collection off-schedule to an intimate crowd in East London’s Silver Building.

Enthusiastic violins ignited the occasion, penetrating our ears with instrumental excellence. Craig Green was in his element for SS25, building, separating, and reconstructing menswear archetypes, combining traditional suiting with motocross elements, artistic drapage, and fringed embellishments.

A sense of familiarity was present across the 39 looks, seeing Craig Green do what he does best by inserting bold paneling and materials into striking silhouettes, making them entirely new and marvelously unordinary. “Like a young boy exploring an engine, components are carefully taken apart,” the show notes read. The disassembled nature swallowed leather outerwear with exaggerated belts, fringes, and circular consoles, drenching straight-fit suits with exposed shoulder padding later on.

Elsewhere, dozens of belts cinched the waist with texturized embroidery, upholding a pop-collared Fred Perry collaboration on the runway. Multiple handles swung back and forth on Craig Green’s inaugural Eastpak collection, crafting essential backpacks with elongated straps and removable pouches. Asymmetrical drapery was assembled with sirened firetruck graphics, while semi-translucent fabrics moved against the wind on lightweight uniforms. Craig Green’s signature knitwear unraveled in motion, seeing elongated strings pour from thick-collared pullovers in pinks, blues, greys, and browns. Four looks made from recycled, hand-woven jersey completed the collection, producing blooming floral illustrations under the summer sunshine.

Take a closer look at Craig Green’s SS25 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.

Read Full Article

What to Read Next

Hed Mayner SS25 Spearheads Bold and Dramatized Menswear
Fashion

Hed Mayner SS25 Spearheads Bold and Dramatized Menswear

Debuting another Reebok collaboration on the runway, featuring enlarged red tracksuits, training-inspired Blacktop kicks, and BB4000s with exposed sponge cushioning.

QASIMI Makes an Artistic Return to the Runway for SS25
Fashion 

QASIMI Makes an Artistic Return to the Runway for SS25

Marking the brand’s first showcase under the creative direction of Hoor Al Qasimi.

AURALEE Takes a Stroll Through the Park for SS25
Fashion

AURALEE Takes a Stroll Through the Park for SS25

The Japanese label recreated a walkable wardrobe complete with a New Balance 475 collaboration.


Kiko Kostadinov SS25 Is Suited for Battle
Fashion 

Kiko Kostadinov SS25 Is Suited for Battle

The London-based designer steps up his game with utilitarian innovation that sees him mature like never before.

A Guide to Tasmania’s Upcoming Festival Programming
Travel 

A Guide to Tasmania’s Upcoming Festival Programming

Presented by Tourism Tasmania
With cultural events catering to all tastes.

Denzel Curry Officially Announces 'King of the Mischievous South Vol. 2'
Music

Denzel Curry Officially Announces 'King of the Mischievous South Vol. 2'

Dropping this summer.

Sci-Fi and Design Collide at Vitra Schaudepot's Latest Exhibition
Design

Sci-Fi and Design Collide at Vitra Schaudepot's Latest Exhibition

Over 100 objects tracking the influence of the space-age on design, and vice versa, are now on show.

Tems Unveils 'Born In The Wild' Tracklist, Guest Features
Music

Tems Unveils 'Born In The Wild' Tracklist, Guest Features

The GRAMMY winner’s debut album drops this Friday, June 7.

Netflix Drops Full Trailer for 'That '90s Show Part 2'
Entertainment

Netflix Drops Full Trailer for 'That '90s Show Part 2'

Leia Forman returns to Point Place to spend another summer with her friends and grandparents.


BMW Launches Fourth Generation 1 Series with New Sporty Look
Automotive

BMW Launches Fourth Generation 1 Series with New Sporty Look

Including a top of range M135 xDrive model.

Nike Brings the "Olympic" Colorway To the Air More Uptempo Slide
Footwear

Nike Brings the "Olympic" Colorway To the Air More Uptempo Slide

Fitted with an Air bubble midsole.

Volkswagen Unveils the New Golf GTI Clubsport
Automotive

Volkswagen Unveils the New Golf GTI Clubsport

Making its debut at the Nürburgring 24-hour race.

'Peaky Blinders' Film Starring Cillian Murphy To Premiere on Netflix
Entertainment

'Peaky Blinders' Film Starring Cillian Murphy To Premiere on Netflix

“It seems like Tommy Shelby wasn’t finished with me,” Murphy shared.

Mate Rimac Reveals Personal Nevera Build
Automotive

Mate Rimac Reveals Personal Nevera Build

A full circle moment from launching the all-electric hypercar brand 15 years prior.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.