Craig Green Deconstructs and Rebuilds Ambitious Menswear for SS25
The British designer debuts a 39-look collection that is marvelously unordinary off-schedule during London Fashion Week.
London Fashion Week has officially begun, but plenty of off-schedule shows will shine throughout the coming days. The institution continues celebrating its 40th anniversary, kicking off festivities in February and moving into the Spring/Summer 2025 menswear season. The British Fashion Council is taking a turn, trimming down the schedule in exchange for interactive events that bring fashion communities together.
A few standout shows will mark London Fashion Week before the glitterati jets off to Milan and Paris, seeing British designer Craig Green present his SS25 collection off-schedule to an intimate crowd in East London’s Silver Building.
Enthusiastic violins ignited the occasion, penetrating our ears with instrumental excellence. Craig Green was in his element for SS25, building, separating, and reconstructing menswear archetypes, combining traditional suiting with motocross elements, artistic drapage, and fringed embellishments.
A sense of familiarity was present across the 39 looks, seeing Craig Green do what he does best by inserting bold paneling and materials into striking silhouettes, making them entirely new and marvelously unordinary. “Like a young boy exploring an engine, components are carefully taken apart,” the show notes read. The disassembled nature swallowed leather outerwear with exaggerated belts, fringes, and circular consoles, drenching straight-fit suits with exposed shoulder padding later on.
Elsewhere, dozens of belts cinched the waist with texturized embroidery, upholding a pop-collared Fred Perry collaboration on the runway. Multiple handles swung back and forth on Craig Green’s inaugural Eastpak collection, crafting essential backpacks with elongated straps and removable pouches. Asymmetrical drapery was assembled with sirened firetruck graphics, while semi-translucent fabrics moved against the wind on lightweight uniforms. Craig Green’s signature knitwear unraveled in motion, seeing elongated strings pour from thick-collared pullovers in pinks, blues, greys, and browns. Four looks made from recycled, hand-woven jersey completed the collection, producing blooming floral illustrations under the summer sunshine.
Take a closer look at Craig Green’s SS25 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.
