On The Radar Partners With Billionaire Boys Club for Music Month

Hosting a handful of music-centered experiences throughout June.

Music
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With June marking “Music Month,” streetwear imprint Billionaire Boys Club has tapped pioneering streaming platform On the Radar for a partnership to commemorate the occasion.

Bonded by a shared vision of uplifting emerging talent, Billionaire Boys Club and freestyle frontier On the Radar are slated to serve up a series of “music-centered experiences” throughout the month of June.

The duo will host a lineup of “Summer Friday DJ Deck Rotations,” featuring DJs Dylan Ali, Zillions and Goldie as well as a “Club Talk” panel, set to explore and catalyze conversation around Black music and the journeys of emerging talent.

 

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Founded by Pharrell and Nigo, Billionaire Boys Club has always boasted close ties to the music scene – frequently appearing in music videos and on the outfits of many rappers, be it on stage or the streets – so tapping in with such a relevant sonic staple comes as no surprise for the brand.

On The Radar’s podcast host Gabe P added the below of the collaboration.

While no mainline apparel has surfaced as a result of the link-up, a “friends and family” tee did surface with branding from both partnership’s players. Stay tuned as more details emerge as to what we can expect from the pair.

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