3.PARADIS SS25 Brews a Melting Pot of Bright-Eyed Statements

Featuring artistic Johanna Tardjman prints, acidic denim designs, a bounty of sports collaborations and more.

Fashion
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For Spring/Summer 2025, 3.PARADIS fashioned a collection where “borders blur and identities blend,” in the French-Canadian brand’s bid to spotlight individualism.

Creative director Emeric Tchatchoua, who was born and raised in Paris by Cameroonian parents and later moved to North America, boasts a worldly background that informed the line’s eccentricity. “This blend of experiences has enriched my soul, instilling a love for what is different and helping me forge a unique identity,” he wrote in his collection notes. “In our globalized world, many people share this journey. Our new collection mirrors this voyage and celebrates the beauty of our intertwined worlds.”

Tchatchoua tapped French artist Johanna Tardjman to decorate much of the collection’s statement pieces with her evocative works. Her colorful depictions of everyday people in vivacious coats adorn outerwear, and the same orange-yellow check featured in those artworks takes over varsity jackets, button-up shirts, straight-leg trousers and shorts alike.

The label’s signature bird motif appears throughout the range, spreading its wings on bombers, denim pants and matching jackets and trousers, while an illustration of a vintage flip phone similarly commands tops and bottoms. Denim plays a key role in the line’s staple shapes, forming square-shouldered jackets, short-trouser hybrids and dual-tone pants in acidic green and classic blue tones. Notably, one pair of jeans is held up by a total of six “P”-branded belts.

Ahead of the Paris Olympic Games, the line also celebrates the sport’s ubiquity via collaborations with the NBA, Paris Saint-Germain Football Club and Jordan Brand. “Each piece in this collection is a reflection of the diverse and rich tapestry of experiences that shape us,” the brand wrote. “Every garment tells a story, a story of courage, exploration, and the embrace of the unknown.”

See 3.PARADIS’ Spring/Summer 2025 collection in the gallery above.

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