VF Corp Reports Revenue Down 13% Year-to-Year, Names New CFO Paul Vogel

Profits are down across North Face, Vans, Dickies and more.

Fashion
1,217 Hypes 0 Comments

VF Corporation – the owner of North Face, Supreme, Vans and more – has shared bleak fourth-quarter results. Amid management shake-ups across its brands, revenue fell short of analysts’ year-to-year expectations, down by 13% overall.

As the VF Corp’s largest brand, Vans made up 32% of the corporation’s revenue in 2023, which has since dropped 26% according to wholesale “inventory clearance efforts,” Reuters reported.

Overall, revenues fell across regions but particularly in the Americas at a steep 22% decrease. China was the only country that saw an increase with a 5% hike.

VF Corp CEO Bracken Darrell, who joined in July 2023, has been reworking brand strategy, cutting costs and switching up high-level management. On the call, Darrell announced Paul Vogel would be joining as CFO. Vogel previously served in the same role as Spotify.

“As we move into fiscal year 2025, we will continue to execute our broader turnaround plans, including… fixing the Americas, turning around Vans, reducing costs and paying down debt, while progressing on the actions resulting from our strategic portfolio review,” Darrell said, per Reuters.

Shares for VF Corp have already fallen by 34.5% this year.

Read Full Article

What to Read Next

Family Ties and Triumph: Xander Schauffele's Road to PGA Championship Glory
Golf

Family Ties and Triumph: Xander Schauffele's Road to PGA Championship Glory

The PGA Championship winner talks about his winning mentality and the importance of his close circle.

Robyn Lynch Upgrades C.P. Company Classics In FW24 Collaboration
Fashion 

Robyn Lynch Upgrades C.P. Company Classics In FW24 Collaboration

Featuring six upcycled 1-of-1 designs.

You Can Lay in Trevor Gorji’s Oversized Birkin Bag
Fashion

You Can Lay in Trevor Gorji’s Oversized Birkin Bag

Taking almost two years to make.

Marvel Adapts the Time-Twisting ‘What if…?’ for the Apple Vision Pro
Gaming

Marvel Adapts the Time-Twisting ‘What if…?’ for the Apple Vision Pro

An immersive take on the animated Disney+ series.

Belstaff Paints Manchester Orange to Celebrate Landmark Anniversary
Fashion 

Belstaff Paints Manchester Orange to Celebrate Landmark Anniversary

Presented by Belstaff
Teasing its upcoming centenary exhibition nearby in Stoke-on-Trent.


LABEG on His Journey in Making Paper Art “Watches”
Watches

LABEG on His Journey in Making Paper Art “Watches”

The Hong Kong-based artist discusses his creative process, passion for horology and the important figures who have helped him along the way.

Our Legacy Unveils Fourth Volume of Handcrafted Crochet Bags
Fashion

Our Legacy Unveils Fourth Volume of Handcrafted Crochet Bags

Created from the current collection’s leftover fabrics.

KAIA Readies New Lighting and Furniture Collections
Design

KAIA Readies New Lighting and Furniture Collections

Introducing “Empyrean” and “Hearg.”

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Including Fear of God, BEAMS, thisisneverthat, Stüssy, Palace and more.

David Letterman Plays Golf With Charles Barkley in 'My Next Guest' Season 5 Trailer
Entertainment

David Letterman Plays Golf With Charles Barkley in 'My Next Guest' Season 5 Trailer

The talk show makes a full return after two years.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.