Track Your Linen Footprint With Loro Piana's Sustainable André Shirt

The step-by-step production process will be safely stored on Aura Blockchain Consortium.

Fashion
1.9K 1 Comments

Loro Piana has become the catalyst of premium Italian style. The brand has dressed lavish men and women for over a century, celebrating 100 years in business by doubling down on sustainable practices without losing sight of its high-quality pillars.

Following its Summer 2024 collection, Loro Piana is reimagining its classic André shirt in sophisticated linens for the warm weather ahead while allowing you to track its production with Aura Blockchain Consortium. The transitional garment, named after Swiss painter André Piot, will be powered by digital footprint technology and delivered with unique QR codes documenting its production process.

Loro Piana’s André linen shirt can be traced at every stage, from creating its hand-pulled yarn base to final stitching and tailoring measures. The information will be safely stored on the Aura Blockchain Consortium, building on the brand’s promise to uphold sustainable policies with step-by-step clarity.

Take a closer look at the process behind Loro Piana’s André linen shirt in the gallery above.

Read Full Article

What to Read Next

Loro Piana’s SS25 Collection Is an Ode to the Complexity of Linen
Fashion 

Loro Piana’s SS25 Collection Is an Ode to the Complexity of Linen

Presented by Loro Piana
Continuing to celebrate its 100th anniversary through savoir-faire.

Loro Piana's $1,500 USD New Balance 990v6 Drops Next Month
Footwear

Loro Piana's $1,500 USD New Balance 990v6 Drops Next Month

Take a first look at the cashmere specialist’s premium take on the runner.

Loro Piana's Summer Resort 2024 Collection Takes You On An Italian Getaway
Fashion

Loro Piana's Summer Resort 2024 Collection Takes You On An Italian Getaway

Enriching your summer wardrobe with premium and patterned classics.


Get an Inside Look at Copenhagen Fashion Week with André Saraiva
Events 

Get an Inside Look at Copenhagen Fashion Week with André Saraiva

Presented by 1664
Exploring his 1664 collaboration for the latest ‘Day in the Life.’

Balming Tiger Is Re-Writing the Rules of K-Pop
Music 

Balming Tiger Is Re-Writing the Rules of K-Pop

The 11-piece band ironically calls their music “alt K-pop.” However, the Korean collective’s wild energy and punk approach to pop is anything but a joke.

Everything Dropping at Palace This Week
Fashion

Everything Dropping at Palace This Week

Featuring a collection of new T-shirts, hoodies, denim co-ords and more.

Shinola Adds the Elijah McCoy Pocket Watch to Its Great Americans Series
Watches

Shinola Adds the Elijah McCoy Pocket Watch to Its Great Americans Series

A limited-edition of 350 pieces.

The MadeMe x Dr. Martens 1461 Quad Shoe Opens Hearts of Steel
Footwear 

The MadeMe x Dr. Martens 1461 Quad Shoe Opens Hearts of Steel

Continuing to empower unapologetic “it” girls everywhere.

Armand Basi and Per Götesson Launch New Capsule Collection
Fashion

Armand Basi and Per Götesson Launch New Capsule Collection

A unisex collection inspired by the architectural beauty of Barcelona’s cityscape.


Discover Your Destiny with Special Edition 'Star Wars' OREO Cookies
Food & Beverage

Discover Your Destiny with Special Edition 'Star Wars' OREO Cookies

Available while supplies last.

A Toledano & Chan B/1 Piece Heads to Sotheby’s New York Important Watches Auction
Watches

A Toledano & Chan B/1 Piece Heads to Sotheby’s New York Important Watches Auction

Featuring a copper-infused carbon fiber build.

Boston College Receives Special Edition of the New Balance 9060
Footwear

Boston College Receives Special Edition of the New Balance 9060

Featuring direct collegiate motifs that pay homage to the academic institution.

EYTYS Meets the Angels Above With '70s Running Model, Eros
Footwear

EYTYS Meets the Angels Above With '70s Running Model, Eros

Arriving in four staple colorways for $305 USD.

Krispy Kreme and Dolly Parton Team Up for Southern Sweets Doughnut Collection
Food & Beverage

Krispy Kreme and Dolly Parton Team Up for Southern Sweets Doughnut Collection

4 new menu items, available for a limited time only.

More ▾