Born X Raised and Los Angeles Dodgers' New Collaboration Celebrate the City's Baseball Heritage
In a campaign featuring renowned Dodgers broadcaster Jaime Jarrín.
Born X Raised continues to add to its plethora of collaborations that celebrate the city of LA with a new one with the Los Angeles Dodgers. The upcoming collaboration is a celebration of the city’s baseball heritage and what better way to do this than to feature an LA legend in the campaign.
With a campaign that features renowned Dodgers broadcaster Jaime Jarrín and three generations of his family, the collaboration truly hones in on BXR’s core values. All about family ties and community, Spanish-language broadcaster Jarrín was photographed in his San Marino home. BXR and the Dodgers recognize Jarrín’s accolades and contribution to the sport in the past four decades, cherishing by many Dodgers fans around the world. Jaime and his son Jorge from the only father-son duo in Dodgers broadcasting history, bringing the excitement of Dodgers baseball to Spanish-speaking audiences nationwide.
The latest collaboration expands beyond BXR’s Dodgers-branded New Era headwear. Continuing to merge culture with sports, all while celebrating the city, BXR merch arrives in the iconic teams’ blue colorway. T-shirts, crewneck and a coach jacket feature a blue rose graphic and their slogan “On The Turf,” as well as a Dodger blue pullover batting jacket, hoodies and sweats with logo embroidery, and a branded work wear suit are all included in the collection.
The new BXR x LA Dodgers collaboration is available online starting on May 16 at 12 p.m. PST.
