Belstaff Paints Manchester Orange to Celebrate Landmark Anniversary

Teasing its upcoming centenary exhibition nearby in Stoke-on-Trent.

Fashion 
1,011 Hypes 0 Comments

As Belstaff celebrates its 100th anniversary this year, it revisits one location that has played a vital role in its journey: Manchester. Not too far from its birthplace of Stoke-on-Trent, Manchester is said to have been where founder Eli Belovitch and his son-in-law Harry Grosberg first set up the brand, before moving to open their main factory in 1924, as stated in a story from its latest book.

On its centennial, the brand honors its relationship with the city, taking over building faces with murals and displays of its “Our First 100 Years” campaign. Behind the images – which feature profile shots of Sheffield-born artist Corbin Shaw, SuperEnduro world champion Billy Bolt, artist Edie Ashley and more – a backdrop of Belstaff’s Centenary orange tone gives the artwork a bold statement, bringing light to the notoriously gray city. At night, the visuals also make an appearance on high-rises with large-scale projections illuminating the streets below.

As well as plastering its landmark campaign across Manchester, the brand also teases its upcoming archival exhibition through special bus stop displays encasing the iconic Centenary jacket. Taking place this weekend at Stoke-On-Trent’s Gladstone Pottery Museum, the showcase and immersive experience will give visitors the chance to explore the brand’s history through its most famous garments and historical memorabilia. Notable figures such as “King of Cool” actor Steve McQueen and legendary mountaineer Sir Chris Bonington will also be celebrated in the exhibition with dedicated displays showcasing their chronicled love for the brand.

Explore Belstaff’s Manchester take-over in the gallery above.

Get tickets to the archive exhibition in Stoke-On-Trent online now.

Read Full Article

What to Read Next

From Sketch to Prototype: Belstaff Cloudmaster Finalists Unveil Complete Outerwear Garments
Fashion 

From Sketch to Prototype: Belstaff Cloudmaster Finalists Unveil Complete Outerwear Garments

Presented by Belstaff
Discover which project was crowned the winner of the inaugural prize fund.

All Aboard! Belstaff’s Latest Event Takes Fashion Community Back to Its Past
Events 

All Aboard! Belstaff’s Latest Event Takes Fashion Community Back to Its Past

Presented by Belstaff
Uncovering its grailed archives for the first time in brand history.

Belstaff Pays Tribute to Its Defining Apparel Stalwarts
Fashion 

Belstaff Pays Tribute to Its Defining Apparel Stalwarts

Presented by Belstaff
Releasing a dedicated capsule collection and commemorative book.


Belstaff Journeys to the Great British Outdoors for SS24 Collection
Fashion 

Belstaff Journeys to the Great British Outdoors for SS24 Collection

Presented by Belstaff
Seeing heritage garments reworked with weatherproof functionality and nature-inspired palettes.

LABEG on His Journey in Making Paper Art “Watches”
Watches

LABEG on His Journey in Making Paper Art “Watches”

The Hong Kong-based artist discusses his creative process, passion for horology and the important figures who have helped him along the way.

Our Legacy Unveils Fourth Volume of Handcrafted Crochet Bags
Fashion

Our Legacy Unveils Fourth Volume of Handcrafted Crochet Bags

Created from the current collection’s leftover fabrics.

KAIA Readies New Lighting and Furniture Collections
Design

KAIA Readies New Lighting and Furniture Collections

Introducing “Empyrean” and “Hearg.”

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Including Fear of God, BEAMS, thisisneverthat, Stüssy, Palace and more.

David Letterman Plays Golf With Charles Barkley in 'My Next Guest' Season 5 Trailer
Entertainment

David Letterman Plays Golf With Charles Barkley in 'My Next Guest' Season 5 Trailer

The talk show makes a full return after two years.


Ultra-Rare RUF SCR Surfaces in Miami
Automotive

Ultra-Rare RUF SCR Surfaces in Miami

One of only two SCRs that are stateside and the official demo vehicle of RUF North America.

HYMNE Reveals Its First Collaboration With Reebok
Footwear

HYMNE Reveals Its First Collaboration With Reebok

Reimagining the Club C and Classic Nylon silhouettes.

Everything Coming To and Leaving Netflix in June 2024
Entertainment

Everything Coming To and Leaving Netflix in June 2024

Led by the premiere of ‘That ’90s Show’ season two, the spinoff of ‘That ’70s Show.’

Palm Angels Is Pushing the Pedal On F1 Style
Fashion 

Palm Angels Is Pushing the Pedal On F1 Style

From hitting the track with the MoneyGram Haas F1 Team to setting a contemporary twist on the Miami Grand Prix, Francesco Ragazzi is bringing fashion to the grid.

McLaren Honors Ayrton Senna with Two Unique Liveries
Automotive

McLaren Honors Ayrton Senna with Two Unique Liveries

One showcased on the heritage McLaren Senna and the other on the MCL38 Formula 1 cars.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.