Unboxing Monster Energy Ultra’s “Breakable” Fantasy Ruby Red DIY Kits
An inside look at the exclusive DIY kits created in collaboration with New York Sunshine.
Monster Energy Ultra introduced a new flavor to the brand’s Zero Sugar lineup, embracing the fantasy that lives within us all. For the Ultra Fantasy Ruby Red launch, the brand tapped graffiti-inspired artist Mark “Pinky” Taylor to create exclusive custom cans, bringing the idea of fantasy to life.
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Inviting others to join in on this adventure, Monster Ultra then tapped renowned multidisciplinary creator John “Sunshine” Margaritis to create DIY kits for the launch. With the kits, recipients can tap into their personal modes of self-expression by utilizing them to customize their own Monster graphic t-shirts. Sunshine’s creative studio began as a t-shirt brand he spearheaded in high school, so this is a full-circle moment for the artist whose work spans the fashion and art realms.
Monster Energy Ultra
Monster Energy Ultra
The DIY Kit includes a Monster Ultra x New York Sunshine T-shirt, iron-on custom decals, and a special-edition Monster Ultra and NYS hammer, so users can break into the kit and unleash their creative ideas. The T-shirt is meant to be a canvas for decorating, using the decals to give it an extra dose of personality.
Take a further look into the world of Monster Ultra Fantasy Ruby Red by visiting monsterenergy.com. Watch the unboxing video above to see what’s included in the special Monster Ultra Fantasy Ruby Red DIY Kit.
