Kraft Heinz Debuts Oscar Mayer's First Plant-Based Offerings
Dubbed the NotHotDogs and NotSausages.
The Kraft Heinz Not Company unveiled Oscar Mayer‘s first ever plant-based offerings, the NotHotDogs and NotSausages.
The NotHotDogs and NotSausages deliver the same savory and smoky experience Oscar Mayer is known for, with the plant-based options available in Bratwurst and Italian sausage flavors. They mark The Kraft Heinz Not Company’s’ latest foray into plant-based offerings following KRAFT NotMac&Cheese, KRAFT NotCheese Slices and NotMayo.
“At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone – from the devoted vegan to the plant-based curious,” said Lucho Lopez-May, CEO, The Kraft Heinz Not Company. “We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.”
The Oscar Mayer NotHotDogs and NotSausages will debut at Expo West from March 12 to March 16 and will make its nationwide debut later this year.
