Jay Chou Joins RIMOWA's Never Still Campaign in a London Adventure
Through the eyes of a music legend and his trusted travel companion.
RIMOWA, renowned for its premium luggage, unveils the latest chapter of its “Never Still” campaign, featuring “the King of Mandopop” Jay Chou. This iteration transports audiences to London, where Chou, accompanied by his RIMOWA Original Cabin in Titanium, navigates the city’s lively streets. The campaign highlights travel as a journey of personal growth and creative inspiration, showcasing how every trip offers new perspectives and spontaneous discoveries. A bespoke score by Hans Zimmer, his third collaboration with RIMOWA, enriches this narrative, blending artistic excellence with RIMOWA’s heritage of innovation since 1898.
Launching globally on March 13 across various media, this campaign invites the modern traveler to embrace the journey with openness and creativity. With Jay Chou as the latest ambassador, RIMOWA continues to explore travel’s transformative power, connecting people and cultures. The Never Still campaign celebrates RIMOWA’s commitment to crafting durable, design-forward luggage for the discerning traveler, encouraging a lifetime of exploration and the stories that come with it.
Watch Jay Chou’s London escapade with RIMOWA below.
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