Usher Is the Latest Face of SKIMS
An exclusive digital download of the artist’s forthcoming album, ‘COMING HOME,’ as well as a bonus track titled “Naked,” will release via SKIMS’ website on February 9.
Just ahead of his Halftime Show performance at Super Bowl LVIII, Usher has taken on another starring role: the face of SKIMS’ latest men’s campaign. Shot by Donna Trope, the sartorial delivery pictures the legendary musician in the solutions-oriented brand’s newest “Stretch” and “Cotton” pieces.
Usher is the latest male SKIMS star, joining the likes of Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander and Patrick Mahomes, each of whom have fronted campaigns for the brand’s men’s division since its launch in October of last year.
“When I was asked to partner with SKIMS Mens, I was so humbled,” Usher said in a statement. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
“Launching this campaign ahead of multiple career milestones feels like a full circle moment,” he added. Notably, the campaign also arrives ahead of Usher’s next album, COMING HOME, which is due out on February 9. There will be an exclusive digital download version of the record, featuring an alternative cover and a bonus track titled “Naked,” available via SKIMS’ webstore.
This next SKIMS Mens drop builds on the staples, with more lightweight pieces built with maximum-stretch textiles. The brand’s designs will be available in new colors including “Stone,” “Midnight Blue,” “Military” and “Oxblood.”
SKIMS Mens next collection will launch online on February 12 at 9 a.m. PT. Sizes will range from XS to 5X, while prices will go from $16 USD to $44 USD to for single pieces and $42 USD to $98 USD for packs.
See Usher’s SKIMS campaign in the gallery above.
