Prada FW24 Is a Romantic Exploration of the Here and Now

Miuccia Prada and Raf Simons form an experimental powerhouse of fashion titans. The duo, known as the industry’s mother and father, have ruled the books with luxurious reinterpretations of modern wardrobes. Prada returned to its customary slot on the Milan Fashion Week schedule this afternoon, opening the second day of runway shows with a ruthless Fall/Winter 2024 collection.

Show-goers traveled to Prada’s Milanese headquarters once again, stepping inside a natural fantasy balanced by alfresco elements. The brand’s fascination with Mother Earth is constantly present, replacing traditional flooring with blooming gardens concealed by glass casings. “The Fall/Winter 2024 Prada collection by Miuccia Prada and Raf Simons embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories. There is a romance, with the past,” Prada published shortly after the show.

The collection transcends the here and now, looking to the past and future to define the present. Prada and Simons take clear inspiration from aviation and sailing practices this season, revamping working uniforms with Prada’s elevated identity. Leather trench coats and pastel shirting head to sea paired with slouchy drawstring trousers and fuzzy pilot hats, while cuffed pencil skirts blossom with exposed coloring for a bold look. Feminine tailoring gives strong shoulders to steadfast office-goers, while Prada’s fascination with flowers rules sheer slip dresses and ribboned details. Sportswear accents appear on leather varsity jackets destined for the field, guided by shrunken motorcycle jackets and embellished headgear oozing with sophistication.

Take a closer look at Prada’s FW24 collection in the gallery above, and stay tuned for more Milan Fashion Week content on Hypebeast.