GCDS FW24 "Toys for Adults" Is a Cherished Display of Forgotten Fun

Leaving the shackles of maturity behind with a youthful Hello Kitty collaboration.

Fashion
4,715 Hypes 0 Comments

Giuliano and Giordano Calza‘s GCDS sure knows how to have fun, and Fall/Winter 2024 was no different — debuting a dark and moody “Toys for Adults” collection. The duo returned to Milan Fashion Week once again, shining a light on fun-loving displays lost in adulthood. “Why should kids have all the fun? Adults deserve toys, too,” GCDS exclaims, asking its wearers to leave the shackles of maturity behind.

GCDS FW24 is young, wild, and free, bringing temptation into the mix while grounding itself in childhood nostalgia. The collection recalls pivotal adolescent moments, whether watching horror movies with friends, attending prom dressed to the nines, or toying with dolls in an innocent playroom. The first pair of looks were drowned in rebellious purity, debuting all-white sheer ensembles with lively ruffled ornamentation. Oversized suits with blooming roses are ready to party, while tulle veils with sinister energy conceal misshapen gowns.

“Softporn” branded baby tees are complemented by shimmering mini skirts and bearly-there tops, injecting the collection with GCDS’ youthful identity through monogrammed wool coats. Don Mancini’s Chucky returns to life on haunting tops and blood-soaked bottoms, revamping Dracula‘s formal uniform with open-collared blazers and red tights. GCDS revealed an unexpected Hello Kitty collaboration on the runway, seeing the fictional character formed into metal bra cups and floral accessories.

Take a closer look at GCDS’ FW24 collection in the gallery above, and stay tuned for more Milan Fashion Week content on Hypebeast.

Read Full Article

What to Read Next

Missoni FW24 Is a Kaleidoscope of Geometric Stripes
Fashion

Missoni FW24 Is a Kaleidoscope of Geometric Stripes

Creative director Filippo Grazioli utilized varying straight lines to make traditional masculine and feminine style tropes appear modern.

Blumarine Takes a Colorfully Soft Touch for FW24
Fashion

Blumarine Takes a Colorfully Soft Touch for FW24

Marking Walter Chiapponi’s debut collection as creative director.

Gucci FW24 Dreams Up a Twinkling Reality
Fashion

Gucci FW24 Dreams Up a Twinkling Reality

At the Italian fashion house, Sabato de Sarno’s second womenswear outing is dressed in fanciful crystals, shimmering sequins and rich leather.


Marni FW24 Builds a Modish Universe in a Paper Cave
Fashion

Marni FW24 Builds a Modish Universe in a Paper Cave

The line, which cited zero images or references, wanted nothing to do with pre-conceived notions.

Air Jordan 14 "Black Toe" Slated To Return Later This Year
Footwear

Air Jordan 14 "Black Toe" Slated To Return Later This Year

A pre-holiday season release date has been confirmed.

Craghoppers' SS24 Campaign Treks Up Global Summits
Fashion 

Craghoppers' SS24 Campaign Treks Up Global Summits

Head outside without looking back.

First Look at A New Size?-Exclusive New Balance 860v2
Footwear

First Look at A New Size?-Exclusive New Balance 860v2

An extra-crispy design with a “Bacon”-esque color scheme.

Hajime Asaoka Revisits the Kurono Tokyo 34mm Model With New “Calligra” Series
Watches

Hajime Asaoka Revisits the Kurono Tokyo 34mm Model With New “Calligra” Series

The Japanese independent watchmaker opens up on the process behind the new dial designs.

ICECREAM Unveils Its First Delivery of Spring 2024
Fashion

ICECREAM Unveils Its First Delivery of Spring 2024

The latest renditions of ICECREAM’s iconography on wardrobe staples.


Best New Tracks: J. Cole, SZA, Smino and More
Music 

Best New Tracks: J. Cole, SZA, Smino and More

Dive into the weekend with these music projects.

Nike KD 4 "Aunt Pearl" To Return Later This Year
Footwear

Nike KD 4 "Aunt Pearl" To Return Later This Year

Originally released in 2012.

eBay to Celebrate Pokémon Day with "Catch 151" One-Day Auction
Gaming

eBay to Celebrate Pokémon Day with "Catch 151" One-Day Auction

Featuring a variety of rare cards as well as collectibles from names like Daniel Arsham, Hiroshi Fujiwara and more.

BAPE Expands Innovative Sneaker Line, Introducing the BAPE® CROSS STA
Footwear 

BAPE Expands Innovative Sneaker Line, Introducing the BAPE® CROSS STA

Presented by BAPE Japan
The futuristic sneaker is inspired by BAPE’s multicultural reach, featuring urban, on-the-go elements.

Netflix Debuts Official Trailer for Guy Ritchie Gangster Series 'The Gentlemen'
Entertainment 

Netflix Debuts Official Trailer for Guy Ritchie Gangster Series 'The Gentlemen'

The crime drama stars Theo James.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.